Case Study: Blue Man Group Boston

By Dean Schwartz (SWAG Master): Blue Man Group is unmistakable. From the bald blue heads to the energetic performances, Blue Man Group is a must-see show. A combination of art, music, comedy, and technology culminate to create a... (Read more)

marketing team 1

New Marketing Team: Your Customers

By Dean Schwartz (SWAG Master): Is your marketing team budget tight? Did you know there is a virtually free resource that you can tap into to help with your marketing efforts? It is your customer base! Whether you are flush... (Read more)

charging station 1

Power of Attraction: Charging Station

By Dean Schwartz (SWAG Master): Meeting the needs of your clients is the goal of any business. And no matter what business you are in, everyone needs a charge. A charging station is a perfect way to give your clients something... (Read more)

creative process

What is the SOBO creative process?

By Dean Schwartz (SWAG Master): The creative process can be subjective. Creativity is defined as “the use of the imagination or original ideas, especially in the production of an artistic work.” For SOBO Concepts, we... (Read more)

SWAG rules

SWAG Rules: The 10 SWAG Commandments

By Dean Schwartz (SWAG Master): Did you know there are SWAG rules? In fact, there are 10 of them. We like to call them the “10 SWAG Commandments”. Moses may not have brought them down from the mountaintop, but you... (Read more)

game night monopoly

Game Night! Custom Board Games

By Dean Schwartz (SWAG Master): Get ready for game night! Board games are not only a family favorite, they can be a company favorite too! Need a new team building activity? Or maybe you need some activities for your break room.... (Read more)

silver hill funding 2

Case Study: Silver Hill Funding

Silver Hill Funding

By Dean Schwartz (SWAG Master): Silver Hill Funding, LLC is a small-balance commercial mortgage lender. They offer financing from $250,000 to $5,000,000 on commercial real estate. SOBO was contacted by... (Read more)

discount promotional products computer backpack

Stock Up! Discount Promotional Products

By Dean Schwartz (SWAG Master): Discount promotional products don’t have to be cheap. Here at SOBO, we understand that if you are going to put your brand or logo on a product, the product itself becomes a reflection of... (Read more)

miniature guitars

Miniature Guitars that rock!

By Dean Schwartz (SWAG Master): Rock out your next campaign or giveaway with these handcrafted miniature guitars. What better way to tell your employees they rock than giving them a mini guitar! These items are great for... (Read more)

Step and Repeat Banner Do’s and Don’ts

By Dean Schwartz (SWAG Master): A step and repeat banner is a great way to get exposure for your company or brand. Event experiences are becoming increasingly popular (see our 2018 trends blog), and... (Read more)

trade show booth

A Closer Look: Trade Show Events

By Dean Schwartz (SWAG Master): Trade shows are great opportunities for promotion. And the trade show market is huge. According to the Center for Exhibition Industry Research (CEIR), trade shows contribute more than $80 billion... (Read more)

travel 2018 customized luggage

Travel 2018 – Top travel products

By Dean Schwartz (SWAG Master): Travel 2018! According to the U.S. Travel Association, business and leisure travel accounted for 2.2 billion trips in America in 2016. Travel is projected to increase, so be prepared when you hit... (Read more)

St Patrick's day bottle openers

St Patrick’s Day SWAG

By Dean Schwartz (SWAG Master): St Patrick’s Day has turned into a global national holiday. In fact, over 56% of Americans planned to celebrate St Pattys’s Day in 2017, according to WalletHub. The same study... (Read more)

Tips for choosing promotional merchandise

By Dean Schwartz (SWAG Master): Adding promotional products to your marketing portfolio can boost your overall marketing efforts. In fact, studies have shown that adding a promotional product to the media mix increases the... (Read more)

promotional product facts brain

5 Promotional Product Facts You Need to Know

By Dean Schwartz (SWAG Master): SWAG works. And we have the proof. Promotional merchandise continues to be one of the most powerful and effective marketing tools available. Here are a few promotional product facts you should know... (Read more)