07 Feb Case Study: Univision

Based on the credibility of our online shop,, Univision approached SOBO to launch a line of products around their youth award show, Premios Juventud. With rights to use just the Premios Juventud and PJ logos, we decided to focus our attention on PJ, which we...

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06 Jul How to engage your Hispanic fans

Sharing this interesting blog post: How to engage your Hispanic fans, with some great points on this growing demographic. Just last week in an interview with the South Florida Business Journal, we spoke about this topic as it relates to our store and SOBO Gear brand, whose customers are...

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