Promotional Marketing Services – Why SOBO?
By Dean Schwartz (SWAG Master): We like to use our blog as a forum for idea sharing, case studies, and showcasing products. Today we want to highlight why SOBO is your best choice for promotional marketing services. You have options when it comes to promotional marketing services, so what’s SOBO’s edge? It is our creativity and our design services.
SOBO’s design input and strategy are free-of-charge. Most other promotional product companies charge more for this type of service or they don’t offer it at all. Creative/design input is a great benefit on its own, but we want to highlight how strategy compliments our creative process.
Promotional Marketing Services – Strategy Compliments Creativity
There are lots of things to consider when doing a product launch or promotional campaign. “Marketing strategy” is making sure that all the different components are aligned and tell a cohesive message. For instance, SOBO can help you decide which promotional product to choose. But we also help you think of what happens after you get the promotional products in your hand. That includes identifying who the recipients will be, how they might use the product, and deciding if there are other product options that might be a better fit.
It doesn’t end there. We also make sure to consider the way that you deliver those items to recipients. Special packaging, perhaps? Is there an upcoming event that could get a boost from an exciting promotional item integration? How about a flash mob giveaway, or a grand-unveiling at a highly-trafficked event? Or something else altogether?
What you say is just as important as how you say it. Remember that perception is reality. If people perceive your product is a big deal, then it is a big deal. So make sure your message grabs attention and garners interest. Help with messaging is a service that can be built right into your product purchase order with SOBO – at no charge to you.