Jarritos Custom Golf Bag
For Jarritos, we developed a fully custom tour-style staff bag rather than decorating an existing one. Custom color matching to the brand palette, embroidered detailing throughout, and individual personalization for each VIP recipient. Built to hold its own on a course, on a stage, or in a photo.
Food & Beverage
Novamex Football Display
Four brands. One goalpost. Zero tooling costs. Novamex wanted an affordable football display that gave Jarritos, Mineragua, Sidral Mundet, and Sangria Señorial equal billing, so we turned the whole thing into an inflatable field-turf ice bin with a goalpost rising out of the middle. Just 20.5" wide and 39" high, it inflates in minutes, chills the product, and owns the aisle every Sunday of the season.
Food & Beverage
AST SpaceMobile VIP Gift
AST SpaceMobile wanted a VIP gift that carried the same engineering pride as the hardware they put in orbit. We designed a scale tribute to their satellite array, hand-finished by artisans in Mexico in polished copper and silver with a black velvet interior. High-end enough for the executive desk, useful enough at home for watches, jewelry, or keys.
Tech
Rosewood Baha Mar Custom Waterproof Playing Cards
Rosewood Baha Mar wanted a gift their sales team could hand to travel agencies and destination management companies that would get kept and used, not filed. We produced fully custom waterproof playing cards featuring original illustrations by a local Bahamian artist, packaged in a rigid magnetic-close box with the Rosewood mark. Making them waterproof was the point: every deal they close happens next to the pool or the ocean the property is selling.
Hospitality
The Ritz-Carlton Custom Earplugs
The Ritz-Carlton, South Beach wanted a turndown amenity that felt like the property, not like a drugstore afterthought. We developed a custom earplug set with multiple tip sizes for different ear shapes, housed in a hard-shell reusable case and finished with a custom printed box carrying the property mark. Guests keep the case long after checkout, which turns a one-night amenity into a souvenir that travels.
Hospitality
ShipRocked Bookend and Tapestry
For ShipRocked 2026, we brought the Greek mythology theme to life through a pair of custom-designed VIP bookends featuring Zeus and Poseidon, crafted from detailed resin and mounted on solid wood bases. To further commemorate the sailing, repeat VIP guests also received a custom 54" x 72" woven tapestry showcasing bold mythological artwork inspired by the cruise. Together, these limited-edition pieces were designed as collectible milestone gifts, transforming the event theme into tangible keepsakes that honor loyalty, celebrate community, and live far beyond the experience itself.
Sports/Events/Entertainment
Michael David Winery Freakshow 3d Poletopper
For Michael David Winery’s Freakshow brand, we brought Halloween to life at retail with a bold 3D poletopper built to stop traffic. The 25 inch wide by 36 inch high display features a zombie hand bursting through a gravestone, gripping a glow-in-the-dark Freakshow bottle as if it is rising from the grave. By layering dimensional components to create real depth, we turned a simple sign into a dramatic, theatrical moment at the point of sale. The result drives attention, sparks conversation, and puts the bottle front and center during Freakshow’s biggest selling season.
Food & Beverage
The Milo Hotel Notepads
At SOBO, we believe thoughtful details create memorable guest experiences. Take this custom-shaped notepad for The Milo Hotel: a unique die-cut design with inspirational quotes woven throughout, created as a subtle yet meaningful in-room touchpoint. Simple, yes, but far from forgettable. Even lower-cost items can surprise and delight when there’s real intention behind them.
Hospitality
Mitsubishi Electric Custom Kitted Sales Box
For Mitsubishi Electric, we transformed a technical piece of car wash equipment into a memorable brand experience designed to engage car wash builders in a meaningful way. This fully custom kitted sales box featured a 4” “Ampy” plush mascot, five premium 200gsm microfiber cleaning cloths, and ten die-cut Ampy-shaped air fresheners divided into two distinct scents, new car and tropical, creating both practicality and personality in one cohesive package. Housed in a fully branded mailer with custom dividers and interior messaging, the kit was more than a leave-behind, it was a strategic sales tool built to reinforce reliability, spark conversation, and strengthen emotional connection at every touchpoint.
Tech
Tea Forté Premium Tasting Box
Tea Forté partnered with Celebrity Cruises to elevate their High Tea at Sea program with a custom luxury tasting box designed for an immersive onboard experience. Featuring matte black wood, dual gold foil accents, etched glass jars, and precision foam detailing, the box transforms loose leaf tea into a refined, sensory moment that enhances hospitality and reinforces premium brand positioning.
Food & Beverage
Pacifico Cardboard Dog
Pacifico needed an off-premise display that tied directly into their Yappy Hour campaign. We designed and produced a fully assembled, 3D cardboard dog display (31”L x 19.5”H x 15”W) that stopped shoppers in their tracks and reinforced the bring-your-dog-to-happy-hour vibe. It shipped ready to place on the floor, so sales reps and merchandisers got maximum impact with zero setup time.
Food & Beverage
Corona Beach Volleyball
Corona needed beach volleyball gear that looked loud, fun, and totally on-theme. We built a full 80’s tie-dye merch lineup for promoters and spectators, keeping every item in the same branded vibe. The collection included trucker hats, visors, bucket hats, men’s and women’s tanks, crossbody coolers, beach towels, cooling towels, and custom viper-style sunglasses - all made to pop on-sand and disappear fast.
Food & Beverage
Corona Sand Mats
Corona wanted the feel of the beach at their events without actually hauling in sand, so we produced custom sand-print mats for two different activations, giving guests the look without the mess.
Food & Beverage
Sana Pouch
Sana wanted to create a fully custom pouch for the holiday season to house their new skincare collection and sell it as a complete, packaged kit. Inspired by Rhode Beauty, we used similar materials while customizing every detail to fit Sana’s needs—designing the pouch in the exact size required and adding subtle, tonal elements like their logo on the zipper. The result was a sleek, cohesive piece that elevated the entire collection.
Other
Smith Chasson College Crocs
Crocs are a fan favorite in the healthcare industry, so when Smith Chason was searching for giveaway ideas, we showed them the custom Croc charm packs. Each charm can be created in any custom shape and paired with a branded card backing featuring a personalized message. The result was a fun, practical gift that turned out beautifully.
Schools & Camps
The Newbury Boston Snowglobe
To celebrate the holidays, The Newbury wanted a keepsake that reflected the heart of their property. We designed a custom snow globe infused with iconic details—from the Tiffany blue awning, to the iconic swan boats and even a recreation of Contessa. The end result was a truly special piece that feels uniquely Newbury.
Hospitality
Pacifico Wakeboarder
We were asked to create something bold, unexpected, and unmistakably Pacifico. So we built a full-size wakeboarder out of what appears to be their iconic beer cases. What we love most? Even though it’s completely still, the form and posture give it a sense of motion—like it’s ready to ride the next wave.
Food & Beverage
Bellows Film Lab Custom Retro Cameras
Bellows Film Lab wanted their custom cameras to feel different from the usual offering, so we leaned into the retro trend and outfitted them with black and white film instead of standard color, giving the cameras a vintage feel from the first shot.
Tech
Michael David Winery Custom Giveaway
When Michael David winery asked for our help for a summer giveaway to promote their Misfits and Mavens brand, this Turkish towel was our answer. We took their amazing graphics and applied them to the towel through this really amazing jacquard weave. We also added the custom belly-band to give it that extra retail look.
Food & Beverage
Lime Time Drop Game – Custom Summer Activation
To launch the first-ever Lime Time Drop game, we designed a custom summer activation that included a 5-gallon bucket without handles, a custom full-wrap, and paired them with a lime look-a-like foam ball and instruction card for a memorable game. This playful, interactive experience rolls out across the Northeast in summer 2025.
Food & Beverage
Mineragua Pickleball Kit
Created exclusively for a Mineragua Pickleball Tournament, this custom pickleball kit includes 2 full-color branded paddles, 3 balls, a personalized carry bag, and a custom gift box — everything you need to play in refreshing Mineragua style.
Food & Beverage
Renown SWAG
This client needed a whole SWAG collection to give out at their booth. We created different designs for t-shirts, tote bags and wristbands that helped keep their brand top-of-mind as the attendees packed their bags and long after they arrived home.
Other
Link Snacks Custom Tote Bags
We had a blast creating these fully custom 12 oz. 100% cotton canvas tote bags for Link Snacks! These totes weren’t just your average giveaway—they were a showstopper at Expo West, designed to leave a lasting impression. From top to bottom, these bags were meticulously branded in Link’s specific PMS colors, including both the canvas body and the thick, durable shoulder straps. The eye-catching logo placement gave every angle some serious brand power. The result? A stylish, functional tote that made attendees stop, stare, and smile. These were more than just bags, they were walking billboards designed to spark conversation and elevate brand recognition.
Food & Beverage
Corona “The Fine Life” Sign
For Corona, we combined custom graphics with LED lighting to create "The Fine Life" sign, a lit display built to grab attention wherever it's placed.
Custom Tackle Box
When a client needed a retirement gift for someone who lives for fishing, we built a custom wood tackle box that's as much a keepsake as it is functional gear.
Other
Corona Seadek Cooler Toppers
When Corona sought a unique, VIP gift that would connect their brand to boating and Yeti coolers, we delivered a memorable solution. Using Seadek, a trusted boat decking material, we crafted custom toppers featuring a Corona teak deck design for one cooler and a striking Cooper River Bridge design for the other. These toppers not only enhance the coolers' visual appeal but also double as comfortable seats, making them a functional and stylish addition to any boating adventure.
Food & Beverage
Mastercard SWAG Vending Machine
When it comes to blending education with entertainment, SWAG vending machines offer a memorable, interactive experience. Mastercard’s custom touch-screen machine allowed users to engage with their brand by sharing valuable insights, and, as a reward, it dispensed a personalized fortune cookie. It’s a fun and impactful way to capture data while creating a unique, lasting impression!
Finance
Tech
Corona Jumbo Adirondack Chair
In today’s social media-driven world, creating shareable experiences is essential. This jumbo-sized Adirondack chair we designed for Corona Beer has generated countless impressions, becoming a fan-favorite photo op that’s both fun and impactful. While it’s a straightforward concept, it’s proven to be an effective and engaging way to keep Corona in the social media spotlight.
Food & Beverage
Big ID Plush Toy
This custom plush toy was a new character we created from top to bottom. Our client wanted a fun giveaway for expos, and since their business focuses on tech solutions and security, we created a gorilla superhero that protects your data! This plush toy was modeled to be the perfect little travel buddy and gift for the kids at home. It's useful, adorable, and a great promotion to take home after a tradeshow.
Other
Tech
Twisted Tea Hawaiin Shirts
We created these fun shirts using a custom pattern that follows the clients brand guidelines. Their loud and eye-catching design was intended to be both visually appealing and memorable for maximum promotion during commercial use.
Food & Beverage
W South Beach Kits
Since this is a beachside property, we created a fun kit for them including all the beach essentials - a pouch with their unique water pattern, aloe, sunscreen, lip balm, and a unique phone holder shaped like a beach chair, customized in their PMS colors.
Hospitality
Boca Raton Advent Calendar
The Boca Raton beach resort were looking for a holiday gift that somehow included their own chef-made chocoloates. They have a chocolate shop on site and the chocolates we used were specifically designed for this custom box. SOBO designed the box, and added the Advent calendar flair to more strongly associate their gift with Christmas.
Hospitality
Westrock Baseball Jerseys
We created these for Westrocks' family picnic event after they told us they wanted something fun and unique instead of a traditional t-shirt. The customization options help make these stand apart from boring single-color jerseys.
Other
Rosewood Hotel Coloring Book
When seeking an engaging pastime for the little ones, Rosewood Baha Mar opted for a charming solution: a bespoke coloring book. With a cover featuring the hotel's magnificent architecture and the joyous spirit of Bahamian culture illustrated through a child clad in traditional Junkanoo attire, this book is more than just an activity. Each page within invites young minds to explore island life.
Hospitality
W Hotel South Beach Hats
For a South Beach hotel's VIPs, basic embroidered caps wouldn't cut it. We crafted unique designs: performance hats with custom grey water patterns, reversible bucket hats with a signature color on one side and a pastel cloud pattern on the other, and various style caps in brand hues - a bespoke hat for every esteemed guest.
Hospitality
Perrona Hot Sauce
For the promotion of Perrona hot sauce's variety of flavors, we engineered an innovative two-piece display using durable sintra material. To amplify the visual appeal and brand recognition, we gave their canine mascot a 3D effect with an added layer that seemingly jumps out from the backdrop. Designed for convenience and cost-efficiency, these displays are constructed to ship flat, significantly cutting down on freight expenses.
Cooking
Food & Beverage
Shiprocked Stein
This unique beer stein was a standout VIP gift for performers at the electrifying 5-day music festival at sea. Our design team took the event's iconic emblem and transformed it into an exclusive beer stein complete with eye-catching 3D graphics. Each stein was presented in a bespoke gift box, elevating the unboxing experience for the artists. This wasn't just a token of appreciation—it's a memorable keepsake from an unforgettable event!
Food & Beverage
Hospitality
Color Changing Mug
Coffee mugs don't have to be boring. For one of the trendiest online gifting retailers, we built a custom color changing mug that turns a woman's dress into a cape the moment hot liquid hits it, an empowering design twist on an everyday product.
Tech
Real Peach Sangria Box
Real Sangria was launching their amazing new peach flavor and needed a way to get their distributors excited about the new product. The kit included a bottle of their new sangria, two customized stemless wine glasses and a 4-panel brochure that fit nicely in a pocket on the inside of the lid.
Food & Beverage
Cardboard Pacifico Paddle Boarder Display
When your brand is all about adventure sports and you’re looking for an eye-catching summer retail display, this cardboard paddle boarder display was the answer. We designed it to look as if it was made from Pacifico cases of beer and the end result was super cool.
Food & Beverage
Twisted Tea Beach Commercial
With little time to grab attention on camera, our Twisted Tea SWAG needed to work fast and sell the product. This commercial photoshoot used a remote control cooler that blended brand identity with practicality, plus stylish SPF shirts that kept the actors looking good and comfortable through the shoot.
Food & Beverage
Atlanta Falcons Corona Pole Topper
Sponsoring a sports team isn’t just about putting your logo on the field and running commercials. Reinforcing that sponsorship at the point of sale should be an integral part of any marketing strategy. These 3D pole-toppers were intended to make Corona top of mind among Atlanta Falcon fans for their next tailgate or watch party.
Food & Beverage
Pacifico Wall Display
We were asked to turn the life ring buoy, found in the Pacifico beer logo, into a 24” 3D wall sign. It was sculpted from 4 layers of PVC an additional PVC backing for the mountain & anchor graphic. We applied real nautical rope and these wall displays came out looking amazing.
Food & Beverage
Freakshow Resin Retail Display
When Freakshow Wines wanted to transform their iconic 2D strongman label into a 43-inch 3D retail display, they turned to SOBO Concepts for a creative solution. With our keen eye for detail and fanatical service, we reimagined the strongman’s pose, swapping his barbells for a bottle of the brand's signature Cabernet, thus infusing the display with a unique twist. The result is a visually arresting 3D strongman destined for over 400 retail locations.
Food & Beverage
Funky Buddha Influencer Kits
We all know that social media is a crucial marketing tool to drive both brand recognition and sales. Funky Buddha, a South Florida microbrewery, identified influencers and SOBO put together kits of fully customized items with themes such as music and summer.
Food & Beverage
Victoria Embroidered Denim Jacket
This was a custom black denim jacket we designed with embroidered roses up the sleeve, the Cerveza Victoria logo on the left chest and silver and red rhinestones on the back. We made this from scratch in one of our overseas factories.
Food & Beverage
Corona Adirondack Chair Display
When it come retail displays, creativity gets you floor space and floor space means sales. July 4th is one of the most important beer holiday and this cardboard Adirondack chair and umbrella combo helped Corona stay top of mind and remain one of the best-selling brands.
Food & Beverage
Modelo Day of the Dead LED Skulls
The Day of the Dead sugar skull has become not just a representation of the holiday but also as a link to Mexican culture. Because restaurants and bars need to agree to place signs in their bars and restaurants, we thought this design would help entice them to give Modelo a prominent wall location.
Food & Beverage
Funky Buddha Influencer Kits
If you want a cost effective strategy to get your brand noticed, find the right social media influencers and send them personalized SWAG kits. One of the great things about Funky Buddha, besides the taste of their beer, is their packaging’s bright colors and cool graphics. We used all of this for summer items ranging from beach towels and reversible bucket hats, both made from rPET (recycled plastic) to a 5L dry bag.
Food & Beverage
ATL Hawks – Modelo Beer Activation
This Modelo beer activation inside the Atlanta Hawks arena was an artist collaboration from the ground up. We took artwork from Fabian Williams and translated it into custom apparel: bomber jackets, scarves, hats, and a table throw.
Sports/Events/Entertainment
Freakshow Wine Marquee Display
Freakshow wine needed a point-of-sale display built to stand out, so we created a double-sided, marquee die-cut pole topper with blinking LED lights that's hard to walk past.
Food & Beverage
Corona Tiki Bar Decor
These 3 items were part of the same project, Tiki Bar summer decorations for outdoor restaurants. Consisted of a surfboard-shaped chalkboard and a wood sign, both made to have a distressed beach vibe. The program also included a thatched tiki bar umbrella.
Food & Beverage
Hu Kitchen Pool Float
Hu needed a fun and creative give away for their employee retreat to be able to gift employees for participation in their retreat activities. SOBO created a custom prize wheel for employees to spin at their retreat. The top prize was large custom shape pool floats that SOBO created to look like their chocolate bars in multiple flavors.
Food & Beverage
Jarritos Custom Gibson Guitar
We connected long-time client Jarritos with Gibson to build a custom branded electric guitar: a Les Paul finished with Loteria (the Mexican game) imagery worked into the design.
Food & Beverage
Pacifico Knight Retail Display
When your client asks you for a retail display that promotes Pacifico’s sponsorship of the University of Central Florida. Here we tried to make the corrugated display look like it was made from cases of Pacifico beer.
Food & Beverage
Modelo Metal Spinner
Modelo wanted their Day of the Dead sugar skull imagery to work double duty, so we produced these metal spinners for use as in-store and restaurant displays, and as corporate gifts.
Food & Beverage
Twisted Tea Beach Commercial
There are arguably few brands that have more fun in their commercials than Twisted Tea. For this photoshoot we created props that included custom rash guards, boogie boards, bucket hats, can-shaped coolers and a really cool remote control cooler truck with bluetooth speaker.Click here for more barware and beverage SWAG.
Food & Beverage
Modelo Mavericks Basketball
Modelo hooked up with graffiti artist legend,@TexMoton, for a local campaign. Our design team took inspiration from his amazing art to create these custom Modelo - Dallas Mavericks basketballs, which were raffled off as part of a sweepstakes.
Sports/Events/Entertainment
KIPU Gift Box
How do you invite potential customers to an event at the Porsche driving school… We created this custom mailer box, attached a Porsche matchbox car to the bottom of the box, surrounded it with black & white crinkle paper (paying homage to the checked flag) and placed the invitation on the top with QR code on the back that took invitees to the registration page.
Healthcare
Twisted Tea Ugly Sweater
Twisted Tea came to us and said they wanted something "twisted" and eye-catching, so we made them "not so ugly" ugly sweaters. If ugly sweaters aren't your team's thing, we've got plenty of other holiday SWAG ideas that still get people talking.
Food & Beverage
Corona Remote Control Cooler
Corona needed a way to keep the social part of a beer run alive from a distance, so we built a remote control cooler that doubles as a Bluetooth speaker. Drive the drinks over, play the music, stay six feet apart.
Food & Beverage
Freakshow Paddle Board
Freakshow wine gives us some of our favorite creative briefs, and this paddle board is a good example why. Zoom in and you'll find a full collage of Freakshow's characters worked into the design.
Food & Beverage
Funky Buddha Beach Cruiser
Funky Buddha needed a standout prize for a retail incentive, so we designed this beach cruiser bike in a color scheme built to match their brand palette exactly.
Food & Beverage
Mastercard Drive Through Gift Baskets
Drive-through gift-giving became popular during the pandemic. We created these gift baskets that contained an electric wine opener, a pair of champagne flutes, cookies & bottle of prosecco. The baskets were presented by Mastercard executives, decked out in custom printed t-shirts & santa caps, surrounded by festive signage and flags.
Finance
Tech
Corona Culinary Kit
Combining virtual events with kits sent directly to people’s homes became very popular during the pandemic. This is a kit we put together for Corona that included a custom cutting board, apron, bamboo utensils, recipe books by the chef giving the class, packaged in a custom box and notecard.
Food & Beverage
AliMed Dancing Man Speaker and Charger
Gaining valuable real estate on customers’ desks usually involves making the item useful or fun. We think this dancing bluetooth speaker, combined with a wireless power charger, in the shape of a wagon, accomplishes both. Click here to read the full case study on how we made this unique SWAG come to life!
Hospitality
Tech
Whispering Angel Canvas Wine Tote
Canvas wine totes aren’t incredibly innovative but this one was custom done with an inside pattern that matches their logo pantone color. The client also asked for a certain color handle that we were able to accommodate without sacrificing the strength of quality.
Food & Beverage
Corona 3D Sand Castle
Trying to make a cardboard retail display that looked like a sand castle was not an easy feat. We used our 3D designer to create a CAD drawing of the castle and then worked to create a sand graphic that looked as realistic as possible and even added shells to the top.
Food & Beverage
Funky Buddha Vans Roller Skates
We designed these custom branded roller skates by starting with Vans Sk8-Hi tops in Funky Buddha Seltzer's colors (each shoe finished in a different combination), then sourced roller derby-grade wheels from a team of professionals to outfit the bottoms.
Food & Beverage
Chateau d’Esclans Wine Bucket
Chateau d’Esclans wanted an ice bucket that was as unique as their world-renown rosé wine. We tracked down a factory in China that already had this mold (to avoid an expensive custom mold charge) and changed the color from clear to white, as per their request. Browse here if you're interested in more custom bar accessories.
Food & Beverage
Hospitality
Modelo Scooter Cooler
This one leans less on graphics and more on the product itself: a cooler you can ride. Modelo got a beach-ready scooter cooler that turns hauling drinks into part of the fun.
Food & Beverage
Jarritos Converse
Jarritos wanted something cool to give away on their social media channels. Our inspiration was this bottle that has a Huichol bead pattern. Our design team created something that was totally unique and created the exact social media impact they had hoped.
Food & Beverage
Wynwood Walls Tote Bag
For the Wynwood Walls gift shop in Miami, we produced a custom tote bag featuring artwork from Kenny Scharf, one of our favorite artists to collaborate with. It's retail-ready merch that doubles as a piece of the neighborhood's art scene.
Hospitality
Sports/Events/Entertainment
National Kidney Foundation Scooter
The National Kidney Foundation wanted a fun gift for their high-value donors, so we built a custom branded scooter from the handles to the wheels, and everyone involved was thrilled with the final design.
Schools & Camps
Jarritos Sky Dancer
Jarritos wanted a way to celebrate when their sponsored soccer team, Las Vegas Lights FC, scored a goal. Jarritos is a Mexican soft drink, known for all their different flavors, so we created 8 different air dancer colors and placed a luchador mask as the “head.”
Food & Beverage
Corona Light Beach Towel
Corona Light needed a custom beach towel give-a-way for a retail promotion with jewelry designer, Kendra Scott. The towel needed to have a feminine look but also express the Corona brand image. The towel was also made from recycled water bottles.
Food & Beverage
Corona Cinco de Mayo Blouse
We designed these custom blouses for a 5 de Mayo promotion by Corona. It was important that this piece had the right look and feel, so we found a factory based in Mexico to ensure authenticity.
Food & Beverage
Sports/Events/Entertainment
Vespera Telescope
For an oceanfront hotel, we placed a Vespera telescope in every room, a detail guests didn't expect but loved enough that the property has already come back to reorder.
Hospitality
Bob Faust Yoga Mat
Working with artists like Bob Faust gives us design work we couldn't dream up ourselves. This microfiber suede yoga mat was digitally printed with his artwork and padded with a 5mm PVC foam backing built to hold up to regular use.
Sports/Events/Entertainment
The Gabriel Miami Pencil
When the The Gabriel Miami hotel requested a pencil for for their hotel rooms, they had one request… They didn’t want it to have a ferrule (the metal part around the eraser). To accomplish this, we needed to create a special mold. The end result are these sleek-looking pencils where the eraser and wood of the pencil seamlessly meet (the photo doesn’t do it justice).
Hospitality
Westin Wine Cup Gift Set
We created these Westin gifts (including the memorable packaging) and sent them out along with a recipe book for delicious drinks and a thank you note from the hotel’s staff. This is one gift kit that’s sure to be used.
Hospitality
Snapchat Yo-Yo
Snapchat asked us to make a simple yo-yo - but using their strict branding guidelines to make sure we got their yellow exactly correct. They also had a very specific idea as to how it should feel and spin so we tested out different strings to make it perfect - and we knocked it out of the park.
Tech
Rosewood Bottles and Caps
For Rosewood, we Pantone-matched their exact brand colors onto hats and bamboo fiber bottles given out to guests. The eco-friendly materials and precise color match made these a hit at checkout.
Hospitality
Corona Planter
Part of a larger restaurant and bar patio program in New York & New Jersey that also included wooden check presenters, bar caddies, water-resistant lounge chair and ottoman, among other items. Our client was looking for a high-end, natural feel, so we constructed these planters from beech wood, then included an artificial palm tree and filled the base with white sand.
Food & Beverage
Jarritos Bottle Opener
We designed this Jarritos bottle opener so that their lucha libre’s mouth actually opens the bottle for you. This is just another example of how we like to put a memorable spin on even “everyday” SWAG.
Food & Beverage
Modelo VooDoo Record Player
This custom branded record player did double duty as a retail display and a consumer raffle prize. We took artwork from a well-known graffiti artist, applied it to a metal sheet inside the lid, and screen printed the Modelo and Voodoo (music event) logos on the outside.
Food & Beverage
Converse Chuck Taylors
1010 Data wanted a sneaker giveaway employees would actually wear, so we customized Converse Chuck Taylors in high-top and low-top styles, plus Vans slip-ons for anyone who wanted something lower profile. Timeless kicks with a permanent logo instead of another polo nobody reaches for.
Tech
1791 Gunleather
We put together a LOT of trade show booths over the course of any given year, and no two are ever alike. This one, made for 1791 Gunleather, was particularly unique due to our creation of a metal backing, which then allowed our client to affix their holsters to the back of the booth with magnets.
Sports/Events/Entertainment
AvMed
AvMed asked us for a v-neck style t-shirt that’d be fashion-fitting and made from the softest material possible. They also asked us to include stripes down one shoulder in their exact PMS color, as well as specific graphics on the front and sleeve of the shirt. Simple, yet unique!
Hospitality
Mascots
Both Better Cloud and 365 Ninja came to us inquiring about stress relievers one day, and both were left pleasantly surprised when they learned that we were able to design the product in the shape of their mascots. Honestly, though- who wouldn’t want this extra bit of happiness on their desk?
Tech
Bud Light
Uniforms in Miami Beach are on a whole other level compared to the rest of the country. We decided to use Bud Light’s Summer Bucket logo and, in the process, created a sexy look for both the men and women.
Food & Beverage
Blue Man Group
When Blue Man Group was looking for unique gifts for their VIPs, we knew that your traditional cap and tote wouldn’t cut it. Instead, in addition to everything you see in this photo, we also made the front of the cap glow-in-the-dark through a unique embroidery process, and we even included a custom woven patch of their logo on the back.
Sports/Events/Entertainment
Matoaka
If you want to convert parents into a walking billboard for your summer camp, give them something useful and that they’ll wear. If you’re looking to convert parents into walking billboards during your summer camp, look no further. We took the popular Yeti tumblers and utilized our overseas factory to create the custom color pictured here. Not only is the camp logo included, but we also used a tonal print that wrapped around the bottom and says “One Great Place” (the camp’s address). The cap pictured here is completely custom: a trucker cap with a custom patch to match, and includes soft mesh and printed binding on the inside, which helped to enforce that custom look.
Schools & Camps
Captain Hoffman
We were pumped to be given the opportunity to create Captain Hoffman from scratch. You should know by now - creativity is our passion! After numerous attempts and various iterations scribbled out on paper, we couldn’t have been happier when he finally came to life with this custom costume.
Food & Beverage
Charles Schwab
Here’s a challenge: take Charles Schwab’s tax monster (the one usually seen in print ads only) and create a memorable product with it. It wasn’t easy, but we thought this 1.5” pewter figurine really brought the character alive and made it feel real. It’s been an awesome addition to our desks ever since!
Finance
Congressional Camp
Congressional Camp, located just outside of Washington, DC, came to us in need of a towel design that their campers (and their respective families) would be inclined to purchase. We made this beach/pool towel using a reactive dye process, which also gave it a plush feel and vivid full-coverage graphics.
Schools & Camps
Marine Layer
Marine Layer t-shirts are the softest feeling t-shirts available anywhere. When a Silicon Valley VC named CRV opened a new San Francisco office, they wanted to give a away a shirt that nobody would ever want to take off. In turn, we created this design that uses their circular logo and integrated the iconic image of the Golden Gate bridge in the front.
Finance
David’s Cafe
When the renowned Miami Beach Cuban restaurant, David’s Cafe, asked us to create a t-shirt design for their waitstaff, we were inspired by the popular guayabera shirt as well as their hand-painted tile patterns on the floor.
Food & Beverage
Custom Shape USB’s
Custom-shaped USB drives turn a routine handoff into something people notice, since the drive itself becomes a small piece of branded hardware instead of a plain rectangle. We mold these into virtually any shape, so if you need to deliver files and want the format itself branded, this is worth the tooling.
Tech
Domingo Zapata
Renowned artist Domingo Zapata brought us an artist collaboration project, asking us to take his artwork and apply it across custom apparel: shirts, bags, and even a skateboard deck.
Sports/Events/Entertainment
DHL
In preparation for Copa America 2015 (the biggest soccer tournament in Latin America), we worked with DHL to create everything from shirts, to mini soccer balls, to custom keychains, and so much more. DHL asked that we use their custom yellow and red colors while designing the products, which we easily achieved. The real challenge arrived when shipping different amounts of product to 15 different countries spread throughout Latin America and the Caribbean. Good thing SOBO Concepts loves a good challenge! We got it done without issue. Whether it's a global sponsorship rollout like this one or a single trade show giveaway program, the same rule applies: send something people actually want to keep.
Sports/Events/Entertainment
Emerge Americas
Emerge Americas is a tech-focused trade show in Miami. For their inaugural year, they wanted name badges (among other items) that were truly memorable and unique. We came up with the idea of engraved wood badges for general admission and metal badges for VIPs. Both badges also included a hole which would hold the custom sunglasses were also given away that day.
Tech
EF Drapac
Words cannot describe how we felt when we saw our cap on the podium, as the professional cycling team, EF Drapac, won their medals. We utilized our overseas factory to make this cap, and in order to help EF Drapac out and save them some money, we also took care of shipping a portion of the order directly to Spain, where the tour began.
Sports/Events/Entertainment
Hoffman’s
Hoffman’s was looking for branding for their hot and cold beverage, as well as their ice cream cups. We came up with a shield that incorporated their logo, which would be included along with a saying or description and their website.
Food & Beverage
Hoffman’s packaging
Hoffman's needed packaging shoppers could sort at a glance, so we color-coded each box by product line and by dark versus milk chocolate. The system makes browsing the case faster for customers and restocking faster for staff.
Food & Beverage
Hoffman’s Tote
To encourage larger purchases and provide a refuge for customers who just hope to get home before their chocolate melts in the hot Florida weather, we created this incredibly handly insulated tote bag. We also hoped to mimic the inside of their store by adding stripes on the inside of the bag.
Food & Beverage
Husson
Husson university was looking for a custom gift to give to their largest donors. Their request was to take photos of nine different buildings and mold them into a 5” snow globe. How’d we do?
Schools & Camps
Intercontinental Hotel
When the Intercontinental Hotel in Miami wanted to give away something that would be both useful and unique, we designed this power charger in the shape of their hotel. The dancing lady located on the front mimicked a large LED display that was projected on the hotel.
Hospitality
Mundet
Mundet wanted a retail activation prize shoppers would actually want to win, so we built a custom-designed foosball table for the giveaway. We didn't stop at the tabletop graphics either; even the foosball players themselves were custom designed to match the brand.
Sports/Events/Entertainment
Jarritos T-shirt
Jarritos needed a t-shirt to celebrate their sponsorship of a Lego movie, and one design direction stood out above the rest. We built the tee around that concept, giving fans a shirt tied directly to the sponsorship instead of a generic logo tee.
Food & Beverage
Kellogg’s
Kellogg's sponsored a youth soccer tournament and needed event-scale branding to match, so we designed a full lineup of tents and inflatables for the grounds. The centerpiece was this branded arch, standing 12 feet tall and 20 feet wide.
Food & Beverage
LED
At first glance these may appear to be your basic LED bracelet, however, these bracelets change color by remote control. For instance, when they turned red during the premier of their movie, the audience was under the “mind control” of the evil villian.
Sports/Events/Entertainment
Jarritos Custom Box And Bluetooth Speaker
As part of their participation in the 2018 Oscars SWAG bag, Jarritos needed a vehicle to announce their donation of a pallet of Jarritos to the nominees’ favorite charity event. We designed this custom box and bluetooth speaker to go along with their donation.
Food & Beverage
MasterCard
MasterCard asked us to design the Man of the Match trophy, which was part of their Copa America 2016 sponsorship. Watching as soccer legends such as Lionel Messi and Neymar passed around the trophy we designed and produces was an unbelievable feeling.
Finance
Loews Miami Beach
Notebooks are fun to design when our clients ask us to do more than just slap their logo on top. We collaborated with a Miami artist, Yuri Tuma, to create this notebook as well as flip flops for the Loews Miami Beach retail shop.
Hospitality
MasterCard Puerto Rico
A t-shirt was requested by MasterCard Puerto Rico in order to promote their sponsorship of Copa America (the largest soccer tournament in Latin America). In addition to the MasterCard logo, we had to include the Banco Santander logo, Pele’s signature, and the Copa America logo. This was our way of avoiding your typical logo-slapping, and we think this shirt turned out awesome.
Finance
Miami Design District Custom Umbrellas
When it comes to design, architecture, and luxury fashion, nothing surpasses the Miami Design District. We were honored to produce their custom umbrellas that are given out, free of charge, at their multiple valet stations.
Sports/Events/Entertainment
Mineragua soda water
Mineragua's whole identity is built around the bubbles, so we designed packaging that carries that idea through to the unboxing. The custom box includes two bubble-shaped silicone cups and a mocktail recipe booklet, turning a case of soda water into a full at-home experience.
Food & Beverage
Mineragua
Mineragua came to us for branded bottle openers, and we took the design in a lucha libre direction, shaping the opener after a luchador mask for something shoppers would actually want to keep on their keychain.
Food & Beverage
Larrymania
To promote their new show, Larrymania, we created this spicy hot sauce for NBC Universo. To make it even spicier, however, we created an augmented reality app that would show a private video from Larry Hernandez whenever the label was scanned.
Tech
NBC Universo
NBC Universo needed a t-shirt to promote their program Top Chef, so we designed a shirt built around the show's identity for fans and crew to wear.
Sports/Events/Entertainment
Tech
Calavera
Balancing four different logos on one retail display isn't simple, but this inflatable calavera (sugar skull) pulled it off for a Día de los Muertos activation. The design keeps every brand visible without any one logo overpowering the piece.
Food & Beverage
Custom mini refrigerators
For this retail activation, we wrapped mini refrigerators in custom graphics on all four sides, so the branding stays visible no matter which angle shoppers approach from.
Hospitality
Sidral
For Sidral’s Back-to-School promotion we took inspiration from a popular backpack design, then added a cool custom rubber patch and accompanied it with this metallic rainbow water bottle, in Sidral’s custom pantone colors, of course.
Food & Beverage
Pearle Vision
Pearle Vision wanted a custom shirt that staff could wear during a sales meeting on Florida’s west coast. We took a photo of their new retail store architecture and then turned it into a super fun yet completely custom camp shirt.
Hospitality
Pedigree
We build a lot of custom branded scarves, but this one had a job to do: Pedigree was sponsoring a dog sled race and needed their customers warm and stylish as they mushed across the frozen tundra for miles.
Food & Beverage
Cycling jerseys
These custom cycling jerseys came out sharp enough that our own SWAG Master's two brothers modeled them for us. Proof that when the design's right, people want to wear it, not just receive it.
Sports/Events/Entertainment
Sushi Maki
Miami-based sushi chain Sushi Maki needed custom staff uniforms, and the brand's identity gave us a clear direction to design around from the start.
Food & Beverage
Sidral Mundet
Sidral Mundet, the apple soft drink brand, needed a standout piece for a retail activation, so we designed a custom acoustic guitar wrapped in branded graphics. It's the kind of prop that stops shoppers mid-aisle.
Food & Beverage
Picnic Table Logos
We were asked to add two different logos on a picnic table, but we wanted to make sure it was memorable, so we made it appear as though you were sitting down for Sunday night dinner whenever you sat down.
Food & Beverage
Hospitality
