2018 Promotional Product Trends

By Dean Schwartz (SWAG Master): The new year is upon us, so let’s take a look at the top 2018 promotional product trends.

Top 2018 Promotional Product Trends

Millennial Influence

The millennials are here and so are 2018 promotional product trends! And they have influence. One study of over 500 B2B buying companies found that 13% of companies have at least 1 millennial who is a decision-maker on their buying committees, and 27% have a millennial that is an influencer. Understanding this generation’s behavior will be key as you hone your promotional marketing strategy for this coming year. But one thing is for sure, millennials love technology, which leads us to our next trend.

Wireless Technology

Everything is going “smart.” Smart TVs, smart watches, smart homes, even smart socks! And going “smart” means going wireless. Big smartphone makers like Apple and Motorola have done away with headphone jacks making wireless products even more popular if not essential. Wireless charging is now an option too, so you can bet on this trend to continue. Looking for some options? Check out these Bluetooth speakers to start your hunt into 2018 promotional product trends.

Selling Experiences

Peoples’ interests change over time. Some things are fashionable one moment and then they’re not. One trend that’s popping up now, though, is the interest in experiences over things. Which might sound like a bad thing for custom promotional products, until you consider how these products can help people with the experiences they’re trying to take part in. Think about a portable backpack cooler – great for concerts or day trips – or custom sports equipment for the adventure-seekers. See where we’re going with this?

Get things in gear for a great 2018! Browse through our catalog to check out all our items, or call 888.752.0432 to talk with your very own SWAG specialist to learn more. Looking for something different? Find all our blog posts on our SOBO Sizzle page. SWAG with style!