3 Compelling Reasons to Invest in Promotional Products in 2013
By Dean Schwartz – I don’t know about you, but even those of us who don’t believe in making New Year’s resolutions (me) tend to enter each New Year with an ‘I will do better this year’ attitude. In business, though, you don’t really have a choice. You have to constantly do better, or one day the work you counted on won’t be there.
Well, there’s good news. You know that we tout the benefits of various promotional products on our blog, and how our one-of-a-kind creative team is best equipped to deliver the finished product, but this week we’re putting the proverbial ‘proof in the pudding.’ Did you know that promotional products provide a greater return on investment than ‘traditional advertising’ and marketing efforts? Let’s dig in.
Built to Last. The average promotional product is kept by its owner for an average of 12 months. A year. 65 days. Getting the picture? 56 percent are kept at home while 28 percent are kept at the office. What’s better? They’ not just laying around. Among wearable items, bags were reported to be the ‘most used,’ with an average of 9 uses per month, amounting to 1,000+ impressions per month, per bag, followed by 476 impressions for caps, and 363 impressions for pens. On average, that lead to an 84 percent brand recall rating. Getting the picture? If you make the decision to work with SOBO Concepts, you’re a virtual lock to get strong results with your promotional items because, well, we won’t produce anything that sucks.
Engage Your Senses. Promotional products engage target audiences in a way that traditional marketing methods do not – using all five senses. Did you know that smell is the sense that creates the most powerful memories? Sure, your item may not be a perfume bottle, but your product could be something that can carry a scent. A coffee mug, anyone? Meanwhile, 75 percent of Fortune 100 businesses like the idea of edible items for the same reason – taste and smell, and how they lend themselves to memorable moments for end users. Want to make sure your item sticks out from the pack? We’ve got the creative chops to deliver something you’d have only dreamed of.
Results. Looking for the most cost-effective medium when it comes to marketing or advertising? TV, radio and print – you know, ‘traditional’ advertising, pale in comparison when it comes to the effectiveness of promotional products. Cost per impression? $0.005, which means you’d get 20 impressions out one item before you ever spent your first penny. Statistics also show that 62 percent of companies do business with the companies that provide them with promotional products. So if your performance ratings are based on results – and we’ll assume that they are – then give SOBO Concepts a call to ensure that you get something that does the job right the first time.
If you’re looking to start 2013 off with a bang, give a call to your friends at SOBO Concepts. We’re your one-stop promotional products partners, and we’ll guide you through the creative process to delivery, along with the placement of your second order. Yep, we’re sure that once you see the results, one just won’t do. Call us today at 888-752.0432!