Big Ideas for Big Promotional Product Launches

By Dean Schwartz – Here at SOBO Concepts, we like to use our blog as a forum for idea sharing, innovation and, of course, as a vehicle for reminding you what sets us apart from our competitors. We know you have options when it comes to custom promotional products, so we like to do our part to remind you why it’s such a good idea to pick SOBO Concepts. Hey, can you blame us?

Well, we’ve got another reason to add to the list, and we’re going to explore it today. The subject, in this instance, is coming up with effective, smart ways to launch/distribute your promotional items – and understanding how SOBO Concepts can help you do just that!

We often talk about how our creative/design input and strategy is a free-of-charge service, whereas other promotional product companies often charge more for it or don’t offer it at all. Which is great on its own, though it doesn’t end there. Since we consider the strategic angle when helping you decide which promotional product to choose, we also help you think of what happens even after you get the promotional products in your hand.

Sure, that includes identifying who the recipients will be and how they might use the product. It also includes deciding if there are other product options that might be a better fit. But it also considers the way that you deliver those items to recipients. Special packaging, perhaps? Is there an upcoming event that could get a boost from an exciting promotional item integration? How about a flash mob giveaway, or a grand-unveiling at a highly-trafficked event? Or something else altogether?

The fact of the matter is that what you say is just as important as how you say it. If the perception that your promotional product is a big deal – either because of the way it’s been hyped among its recipients or because of the showmanship that came with its delivery – then it is a big deal. It’ll get more attention, it’ll garner more interest, and it’ll go a long way toward helping you achieve your original goal; whatever it may have been. And that’s a service that can be built right in to your promotional product purchase order with SOBO Concepts – at no charge to you.

If you’re looking for custom promotional products – or just believe you deserve more than you’re used to getting – call SOBO Concepts today at 1.888.752.0432! We’re here to help and we work tirelessly to deliver the best work for our clients.