The Benefits of Direct Mail and Our Favorite Greeting Card SWAG
By Dean Schwartz (SWAG Master): In the wake of the COVID-19 outbreak, marketers are looking for ways to engage with their audiences. Tried-and-true methods, such as conferences and trade shows, have been canceled around the globe. Think about the amount of emails you’ve had to sift through everyday since this crisis started, have any of those cookie-cutter templates left an impression on you?
So, what is a savvy marketing manager to do? Thankfully there are other (mostly forgotten) proven methods of audience engagement, and one of them is direct mail.
Yes, we said mail! “Snail” mail! If you’re thinking, “when’s the last time I dealt with mail that wasn’t a bill?” – you’re missing a valuable marketing tool for your company! Here are the facts:
- 98% of consumers retrieve the mail the day it is delivered; 80% of them are women.
- 84% of mail sorters are the principal shoppers in the household; 81% of them make financial decisions.
- 78% of people think direct mail is effective, which boasts a 4.4% response rate versus 0.12% for e-mail.
Pretty compelling stuff. And in lieu of other in-person methods of engagement, a medium like direct mailing becomes even more important. Thankfully, SOBO has been providing unique and effective mail campaigns for years!
From magnets to coasters, and some of the most creative greeting cards possible, we’ve created a short list to get the ideas flowing.
Click here to view a presentation of some of our favorite greeting card options – or here for a case study about one of our ongoing direct mail campaigns.
Direct Mail: Don’t Call It A Comeback!
DigiTek Micro-Fiber Decal w/Card
Decorated devices make for great conversation starters. Be the life of the party with these small, DigiTek Microfiber clings. Easily adheres to many different surfaces including computers, phones, cars and more. Personalize each piece to your specific branding needs. Now added to to a Business card for added exposure. *We highly recommend avoiding artwork that includes borders on the microfiber cling. Artwork with borders may be inconsistent from piece to piece.
Post Card with Round Cork Coaster
Full-color postcard, with ability to print on both front and back (or just front and have standard postcard backing) with a Round Cork Coaster. This unique item can be utilized as both a promotional product as well as a direct mail piece, it ships in a PVC pouch. Couple a full-color postcard and these cork coasters for maximum brand exposure at your next event or use it as a direct mail piece to further grow your business.
Greeting Card with Square Magnet
Folded Greeting Card has full-color capabilities and is ready for your personal touch. Whether it be for the holiday season, an invitation to an event, a thank you card or for any occasion, this product will accomplish your messaging goals. Can be sent as a direct mail piece with a flat product or can be used a simple thank you card. A written note will never go out of style, let us help you sell your message with our Greeting Cards.
It doesn’t matter if you’re trying to build traffic to your website, announcing a new product, offering a discount, or just looking to reinforce your branding, direct mail will reach people at your desired location for optimal influence. Whether you need a custom mailer box, unique envelopes, musical cards, or beautiful packaging designs for your product, our expert design team will make sure your product/brand is noticed.
SOBO even enables you to target your direct mail and marketing by age, gender, income, education, geographical area, and more. Paired with our customized postcards, products and shipping boxes, the possibilities are endless. Oh, and did we mention we have great domestic as well as international custom packaging solutions!
Don’t forget to reach out to your audiences during these uncertain times. Engage your people and let them know you’re thinking about them with direct mail. Send us a note at email@example.com, or give us a call at 888.752.0432 and we’ll help you design your mailing campaign today. And remember to always #SWAGwithStyle!