SOBO Tech: iBeacon, Some Serious Next Level Tech
By Dean Schwartz: Before we dive into the details of how SOBO Tech can provide iBeacon technology to its customers, let’s get started first by understanding what it is. According to Gigaom, consider this:
Imagine you walk into a mall with an iPhone 5s. You are approaching a Macy’s store, which means your iPhone is entering into Macy’s iBeacon region. Essentially iBeacon can transmit customized coupons or even walking directions to the aisle where a particular item is located. It can prompt a customer with special promotions or a personalized messages and recommendations based on their current location or past history with the company. Smartphones that are in an iBeacon zone will benefit from personalized microlocation-based notification and actions.
Surprisingly, every iOS device since the iPhone 4s and iPad 3rd gen is already capable of being either an iBeacon receiver or transmitter if it’s properly configured. The confusing part for many is figuring out how to use it – both technologically and as a business. So that’s where we come in.
This is something new we’re able to offer through our partnership with our Italian partners, Startit, and under our new umbrella called SOBO Tech. Whereas SOBO Concepts has been your go-to spot for the most cutting edge, stylish and fashion-forward custom promotional products, SOBO Tech will use the latest technology to help businesses get savvy in their marketing and buzz-worthy communication tactics.
Sure, the technology and our capabilities are a big part of that. But the brain trust that you’ve come to love is the same brain trust that will help you make use of that technology; from brainstorming of strategy for marketing executions and sales to tactical executions, like scavenger hunts in-store or at trade shows, ticket purchases for events, and so much more.
Intrigued? Call SOBO today! 888.752.0432.