You’ve Got Your Promotional Products – Now What?
A peculiar thing happens to businesses and institutions with promotional products. They feel a tremendous pressure – either internally or externally – to produce a promotional item, so they rush to get it done. One boss or another determines that it’s a must-have and pushes it through the pipeline. Gasp! What credible business can go on without a logo t-shirt?
The problem, of course, is that there’s often no clear plan for what to do once the promotional products are in hand. Do you have an event big enough to justify passing them out? An upcoming holiday? Not to worry. If you’ve got a promotional product on your hand, or excess products that you’re looking to distribute, these statistics should give you some hope – and insight – into smart promotional strategies.
82% of individuals will take a survey to gain a promotional product. What does this mean for you? A great opportunity to gain valuable information via market research! Whether through email, social media or in-person means, market research is useful to any business. Getting it? That’s the hard part. But your promotional items might be just what you need.
70.6% of end-users will go to a booth at a tradeshow for a promotional product. Suckering them in with your promotional item might seem ‘cheap,’ but what’s the alternative? No traffic at all? Promo items deliver here, too.
41.8% will “LIKE” a company on Facebook or post a Tweet on Twitter for a promotional product. And once you’ve got a Facebook friend or Twitter follower? They’re a captive audience for your posts – as often as you post them. What other medium delivers that type of regular exposure? Enjoy the perks!
27.7% will make a positive post about the company on a social networking site. Social shopping is the way consumers conduct their online shopping efforts these days, but are you leveraging the technology to your advantage? Potential customers will scour the web review sites of the world for your reviews and a consumer appears far more likely to speak highly of you if they have an exciting, personal interaction relating to a promotional product of yours. Give freely!
The SOBO Concepts team is different, but aren’t you, too? Don’t invest in another crappy promotional item. Get the SOBO Concepts treatment and get something you won’t be embarrassed to have. Call us today at 1-888-752-0432 to get started!