Check some of our favorite projects

  • Case Study: Super Hero Scramble

    SOBO was recommended to Super Hero Scramble by one of our t-shirt

    They initially thought we could only print t-shirts but quickly found out that we are truly a one-stop-shop. We helped them design & develop additional... (Read more)

  • Case Study: PBS

    SOBO helped launch the first-ever t-shirt and accessories collection for the top-rated PBS show, Antiques Roadshow. The gear was originally sold on a site managed completely by SOBO but has since been taken over by the official PBS... (Read more)

  • Case Study: Univision

    Based on the credibility of our online shop,, Univision approached SOBO to launch a line of products around their youth award show, Premios Juventud.

    With rights to use just the Premios Juventud and PJ logos, we decided to... (Read more)

  • Case Study: Sushi Maki

    Sushi Maki, a Japanese restaurant chain, originally requested more embroidered polos for their wait-staff. We convinced them to go in another direction… One that was sure to create impact and let their customers know that they’re not... (Read more)

  • Case Study: Svedka Vodka

    Svedka Vodka came to us after seeing the staff t-shirts we produced for a Miami restaurant. They were looking for a high impact design to give away to bar staff that highlighted their brand and femme bot “mascot.”

    With elements... (Read more)

  • Case Study: Miller Lite World Cup

    SOBO has worked with Miller Lite on multiple initiatives. The first was a completely custom soccer jersey that Miller used as a self-liquidator during the 2010 World Cup. The shirt was constructed from scratch and included a custom-designed Aztec... (Read more)

  • Case Study: BAWLS Guarana

    BAWLS Guarana, a high-caffeinated beverage, has a devoted group of loyal fans who were begging for BAWLS to create other branded products.

    Answering the call of its customers, BAWLS... (Read more)

  • Case Study: Latin Grammys

    The Latin Grammys chose SOBO Concepts to create the official t-shirts for the 2009 Awards show. Their goal was to sell product that the event that not only looked cool, but also reinforced their music-focused branding. The clever designs... (Read more)