Five Direct Mail Marketing Ideas

By Dean Schwartz (SWAG Master): Direct mail marketing has been around a very long time. And even as the world goes digital, direct mail continues to be an effective medium. In fact, the Data and Marketing Association shows that... (Read more)

Team Branding: EF Education First – Drapac p/b Cannondale Pro Cycling Team

By Dean Schwartz (SWAG Master): In the world of cycling, team branding is everything. In fact, for over a century pro cycling teams have been known by the name of their sponsor. Take “EF Education First – Drapac p/b... (Read more)

Cycle for Survival: Team Luke

By Dean Schwartz (SWAG Master): Cycle for Survival is the movement to beat rare cancers. In fact, about 50 percent of people with cancer have rare cancer. Rare cancers include brain, pancreatic, ovarian, stomach, all types of... (Read more)

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Musical Greeting Cards

By Dean Schwartz (SWAG Master): Greeting cards are big business! You might think that greeting cards have become a thing of the past in our digital age. However, 7 billion greeting cards are purchased every year, and the annual... (Read more)

Case Study: Custom Mascot

By Dean Schwartz (SWAG Master): March Madness is upon us, and you know what that means… Mascots! Did you know that SOBO can design a custom mascot for your company or brand? In fact, SOBO is Mascot Makers’ official... (Read more)

Case Study: Mineragua Cup Set

Mineragua Cup Set

By Dean Schwartz (SWAG Master): Jarritos Mineragua is known for being a highly carbonated club soda. In fact, it was voted one of the eight best seltzers by Men’s Journal Magazine. If you... (Read more)

Case Study: Blue Man Group Boston

By Dean Schwartz (SWAG Master): Blue Man Group is unmistakable. From the bald blue heads to the energetic performances, Blue Man Group is a must-see show. A combination of art, music, comedy, and technology culminate to create a... (Read more)

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New Marketing Team: Your Customers

By Dean Schwartz (SWAG Master): Is your marketing team budget tight? Did you know there is a virtually free resource that you can tap into to help with your marketing efforts? It is your customer base! Whether you are flush... (Read more)

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Power of Attraction: Charging Station

By Dean Schwartz (SWAG Master): Meeting the needs of your clients is the goal of any business. And no matter what business you are in, everyone needs a charge. A charging station is a perfect way to give your clients something... (Read more)

creative process

What is the SOBO creative process?

By Dean Schwartz (SWAG Master): The creative process can be subjective. Creativity is defined as “the use of the imagination or original ideas, especially in the production of an artistic work.” For SOBO Concepts, we... (Read more)

SWAG rules

SWAG Rules: The 10 SWAG Commandments

By Dean Schwartz (SWAG Master): Did you know there are SWAG rules? In fact, there are 10 of them. We like to call them the “10 SWAG Commandments”. Moses may not have brought them down from the mountaintop, but you... (Read more)

game night monopoly

Game Night! Custom Board Games

By Dean Schwartz (SWAG Master): Get ready for game night! Board games are not only a family favorite, they can be a company favorite too! Need a new team building activity? Or maybe you need some activities for your break room.... (Read more)

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Case Study: Silver Hill Funding

Silver Hill Funding

By Dean Schwartz (SWAG Master): Silver Hill Funding, LLC is a small-balance commercial mortgage lender. They offer financing from $250,000 to $5,000,000 on commercial real estate. SOBO was contacted by... (Read more)

discount promotional products computer backpack

Stock Up! Discount Promotional Products

By Dean Schwartz (SWAG Master): Discount promotional products don’t have to be cheap. Here at SOBO, we understand that if you are going to put your brand or logo on a product, the product itself becomes a reflection of... (Read more)

miniature guitars

Miniature Guitars that rock!

By Dean Schwartz (SWAG Master): Rock out your next campaign or giveaway with these handcrafted miniature guitars. What better way to tell your employees they rock than giving them a mini guitar! These items are great for... (Read more)