Sample work: Novecento

Novecento, “900” in Spanish, is an Argentine restaurant with four of its international locations in Miami. It’s a casual elegant European-style bistro combining spirit of two sister cities, Buenos Aires and New... (Read more)

Miller Lite

Miller Lite called on SOBO Concepts to create a unique self-liquidating premium for its 2010 World Cup promotion. A custom soccer jersey was the perfect fit. With subtle branding elements in the side panels and the Miller Lite logo on the back,... (Read more)

David’s Café

By Dean Schwartz: This go-to spot for the best Cuban coffee and excellent food in Miami Beach called on SOBO Concepts to add style to the relaunch of David’s Café on Collins Avenue.

As part of the new look, SOBO transformed the... (Read more)

SOBO Concepts adds new destination to ANTIQUES ROADSHOW tour

We’re happy to announce that fans of Antiques Roadshow® have a new place to treasure-hunt – at SOBO store Although the store was recently launched, it’s part of an exclusive licensing... (Read more)

How to engage your Hispanic fans

Sharing this interesting blog post: How to engage your Hispanic fans, with some great points on this growing demographic.

Just last week in an interview with the South Florida Business Journal, we spoke about this topic as it relates... (Read more)

Miller Lite World Cup jersey in action

This just in: “Ben Frias” spotted in grocery store!
Our friends at Miller sent some photos of in-store promotions complete with ... (Read more)

There’s a Lite beer in your World Cup

World Cup is a big deal for millions of fans, and we love it when brands want to capitalize on it. Miller Lite called on SOBO Concepts to create a unique self-liquidating premium for its 2010 World Cup promotion. We thought a totally custom... (Read more)

SOBO Creates T-shirt to Support Haiti

In response to the devastating disaster that has recently hit the island of Haiti, SOBO has created a t-shirt that references popular Haitian hymn. THROUGH THE TEARS WE ARE WITH YOU…HOPE FOR HAITI. All profits from the sale of this... (Read more)

SOBO Prints Shirts for

SOBO recently finished printing shirts for our good friends and neighbors If you’re a granola nut (no pun intended), make sure to check out their site.

SOBO Creates Staff T-shirt for David’s Cafe in Miami Beach

David’s Cafe, the go-to spot for the best Cuban coffee in Miami Beach, is about to relaunch one of their restaurants on Collins Ave. (1058 Collins). As part of their new look, SOBO has taken the guayabera, a staple in Cuban attire, and... (Read more)

SOBO & to Create Pop-Up Store @ F Factory

SOBO will promote our online webstore,, with a pop-up retail location at F Factory, a limited edition “retail and cultural environment” associated with Art Basel Miami. The show was... (Read more)

Julio César Chavéz Campeones Opens in Mesa, AZ

Ding! Ding! Ding! Julio César Chávez Campeones Now Open for Business in Mesa, Ariz. — After months of anticipation, six-time world boxing champion and Mexican icon Julio César Chávez will open Julio César Chávez Campeones, a... (Read more)

SOBO Designs Julio César Chávez Apparel Collection

SOBO was recently approached by Julio César Chávez Campeones, a new themed-restaurant in Mesa, Arizona, owed by the Mexican boxing legend.
The goal was to create an apparel collection (mostly t-shirts), that would not only glorify one of... (Read more)

SOBO Designs T-shirts for Latin GRAMMYs

Working through AEG, SOBO recently designed 5 shirts for the Latin GRAMMYs.  The products will be sold on the Latin GRAMMY’s ... (Read more)