Score Big with World Cup Drink Ware from SOBO Concepts

By Dean Schwartz: Goooooolllllllll! No, the World Cup isn’t here yet, but the summer of 2014’s giant global fútbol event is just a year away. And though that may seem like plenty of time to prepare, SOBO Concepts is here to tell you that now is the right time to start planning – and start ordering. Why? Because the best ideas need time, and the best prices and on-time delivery assurances require smart planning.
SOBO is proud to announce that we are now offering officially licensed World Cup drink ware to selected retailers across the U.S., just in time to plan and properly deliver for the biggest soccer event of the next four years.

The most SWAG-tastic part? The glass is in the shape of the World Cup trophy. It’s available in clear or in selected colors. Imprint options include the official 2014 World Cup logo, the names of host cities and stadiums, or with country-specific with stats on 8 different teams, including Brasil, Germany, Uruguay, England, Italy, Argentina, France and Spain, the team that won it all in 2010.
With all of that said, it’s still worth asking yourself – does it make sense to get a World Cup-related promotional item just because it ties in with a big event? In short, the answer is yes. Consider these facts:

• 27 million soccer players pay US Soccer Federation annual fee
• Soccer is America’s second most popular sport for 12-24 year olds
• 30% of American households contain someone who plays soccer
• US Hispanic/Latino fans aged 14-30 are a much larger subsegment of this target market

In addition, SOBO also has the capability of incorporating augmented reality into your classes (see our blog on augmented reality). Imagine being able to scan your glass in the morning to view World Cup highlights from the previous day, or scanning your Mexican team glass to get updates on what’s happening with the Mexican team. (Of course, you’ll have to obtain rights to the content, but the opportunity exists.)
Orders come in cartons of 32 units, which pop open and display, and they’re pre-packed into 4-packs. They also come with floor towers, too, making it easy to sell them at retail, as well. You’ll definitely score some points and sales with this item. Call SOBO Concepts today at 888.752.0432.