Perspective on marketing to U.S. Hispanics

At SOBO Concepts, we work with all types of brands, but the Hispanic market is certainly a top specialty. We have a unique perspective: running the top online store Surropa.com, plus years of experience that includes leading licensing efforts for Reebok and NBA Latin America, building a multi-million-dollar retail sporting goods franchise in Central/South America and the Caribbean, and founding a top Latin American e-commerce sports portal. We understand that this market is anything but one-size-fits-all, and our work reflects that premise.

This excellent article from AdAge is worth a read for marketers focused on the U.S. Hispanic population or looking to incorporate this target as part of an overall strategy. You’ll find great stats on this diverse and rapidly growing segment of the country’s population.