SWAG Rules: The 10 SWAG Commandments

By Dean Schwartz (SWAG Master): Did you know there are SWAG rules? In fact, there are 10 of them. We like to call them the “10 SWAG Commandments”. Moses may not have brought them down from the mountaintop, but you are going to want to follow these SWAG rules. Follow these “laws” and put your promotional marketing strategy on the straight and narrow. But remember the most important commandment, thou shalt SWAG!

SWAG Rules: The 10 SWAG Commandments

1 . Thou shalt NOT procrastinate. SWAG works, so what are you waiting for? Make sure to give yourself enough time before your next campaign or event. Starting early means more room for creativity, more time for fulfillment, and cost savings. Need help getting started? SOBO is just a call away, 888.752.0432.

2 . Thou shalt request samples. Pictures can be deceiving. Many times pictures don’t pick up all the detail we put into our design and products. Also, promotional items engage all five senses. You will want to see, touch, smell, listen, and sometimes even taste your product before you order 1,000 units.

3 . Thou shalt NOT be cheap. No one likes a poorly made product. And let’s face it, some promotional products are cheap. SOBO will help you weed out cheap products and make sure your brand is represented well.

4 . Thou shalt keep it real. Simply put, be yourself. Don’t try to be something you’re not or force your brand into a particular mold. To quote Oscar Wilde, “Be yourself; everyone else is already taken.”

5 . Thou shalt be creative. Thinking outside the box can be hard. Daily routines and proximity to our work can create tunnel vision. But SOBO is here to help! Creativity is our specialty. We can help you break out of the mundane and create something your clients will truly remember.

6 . Thou shalt save more. Simple equation, buy more = save more. We understand that the bottom line matters. To help save some cash, capitalize on volume discounts. SOBO can help you navigate through different products to ensure you meet your budget goals.

7 . Thou shalt pay attention. Details matter! How large is your logo going to be? What’s the logo location? How will the printing work? And on and on… All the details can be overwhelming, but don’t worry SOBO is here to help. We can help you think through every last detail.

8 . Thou shalt be secure. Make sure your SWAG provider stands behind their work. Stuff happens. Products get damaged during shipping, something is defective, or the colors don’t look right. No matter what happens, you want to be confident your supplier will make it right. At SOBO we will do whatever is necessary to make you happy.

9 . Thou shalt integrate messaging. Your marketing mix should include promotional products, and your promotional products shouldn’t stand alone! Align your marketing efforts so that your messaging is consistent across all mediums, including your promotional items.

10 . Thou shalt take a chance. Sometimes playing it safe is the right thing to do. But sometimes you need to swing for the fences. Take a shot at creating something memorable. You will never know if you don’t try.

Put the 10 SWAG commandments into action! Etch them in stone, or just pin them up at your desk. And make sure to call  888.752.0432 or visit SOBO for all your SWAG needs.