3 Design Tips to Make Your SWAG Memorable

By Dean Schwartz (SWAG Master): There are lots of reasons why your business should be using promotional products, or as we like to say, SWAG. And in case you don’t know, here are a few figures you will want to check out on our previous blog, 5 promotional product facts you need to know. So now that you know how useful SWAG can be for your business, now what? Looking over all your promotional product options can be overwhelming. Don’t worry, SOBO is here to help. We have a few design tips that will make sure your next SWAG give away is memorable.

3 Design Tips to Make Your SWAG Memorable

Make Sure Your Product is Useful – Usefulness is all about context. Put thought into what you’re trying to achieve and who you’re giving items to. Customized yoga mats would be a great give away for a fitness-related event, but maybe not so appropriate at a financial services conference. When you consider the context and make usefulness a priority, you will end up giving people something they will remember. One good promo item is worth 1,000 bad ones.

Represent Your Brand – Usefulness is great, but it is even more impactful if your product is connected to your business in some way. Do you provide electrical services, offer up a flashlight keychain. Does your business offer financial services, give away branded desktop calculators. With a little imagination, you can give people more than just a logoed product. You can give them a product that will serve as a reminder of what your business represents.

Get Creative – Pens, and mugs are great SWAG items. There is a reason why they are so popular, they are universal. But if you want a truly memorable product you will need to think outside the box. Daily routines and proximity to our work can create tunnel vision. But SOBO is here to help! Creativity is our specialty. We can help you break out of the mundane and create something your clients will truly remember.

Time to put these new tips to use! Check out our catalog to browse some promotional products for your next campaign. Or better yet, give SOBO a call 888.752.0432 or email info@soboconcepts.com and we will help you design your next memorable piece of SWAG.