5 Promo Product Facts To Remember

By Dean Schwartz (SWAG Master): Facts matter – don’t let anyone tell you any different! – and the fact is that SWAG works. Promotional products continue to be one of the most effective marketing tools available today. In fact, promotional products were ranked highest by consumers (across all generations, no less!) as the most effective advertising vehicle. Consumers have spoken, and the results are in: they want SWAG. Need more data before you’re convinced? Get your promo product facts:

The 5 Promo Product Facts

(1) 8 out of 10 people enjoy receiving promotional products.

This may seem obvious, but it’s always good to review- an enjoyable experience = effective marketing, right? Well, 80% of people surveyed stated they enjoyed receiving promotional products. Especially if your product is functional and SWAGGY. Conversely, 7 out of 10 people finding online advertising annoying. Make better use of your advertising dollars and harness the power of SWAG instead!

(2) Highest advertising recall!

Everyone wants to be remembered. Promo products have the highest recall out of all traditional advertising mediums. 83% of consumers could recall an advertiser of a promotional product, and only 7% could recall after viewing a commercial on TV. The ROI on SWAG remains undefeated!

(3) 83% more likely to do business with the brand.

Advertising and marketing are all in an effort to do more business. You’ve gotta spend money to make money, right? Promotional products are the epitome of this concept. The good news is it’s proven to work: 20% of those surveyed stated they made a purchase after they received a promotional product from a company. Get some SWAG and let’s do some business!

(4) 81% keep promotional products for more than a year.

The man who sold his company to AOL, Jason Calacanis, once said “Longevity is a big part of credibility”- and it’s true! If they’re useful, then people tend to keep their promotional products around for weeks, months, even years on end- which means your brand will be in front of your potential clients for longer than that 15-second ad on YouTube.

(5) More than 60% re-gift unused promotional products.

This may not seem like a positive statistic at face value, but if someone re-gifts your promotional product to someone else, they’ve just become your brand ambassador. Getting your brand in front of more people is always a good thing, and we all know nothing beats a good referral!

The data is overwhelming- now it’s time to take action! Not sure where to start? Don’t worry, SOBO has all your promo product needs covered. Give SOBO a call 888.752.0432 or reach out to info@soboconcepts.com for further assistance. And remember: always SWAG with Style!