SWAG 3.0 – AUGMENTED REALITY, SOBO STYLE

By Dean Schwartz: A few weeks back, we discussed the concept of Augmented Reality on our blog for the first time. And the feedback was what we expected – half excited and half ‘how in the world did you do that?’

Well, this week, we’re jumping in again because we think there’s an opportunity for every business to take advantage of Augmented Reality with their customized SWAG. And we want to explain it a bit more clearly, too, with examples that really hammer home the possibilities. Here are a few examples of how.

T-Shirts. Take a look at this video. What you see at first is a pretty cool robot t-shirt. But, when integrated with Augmented Reality from the cool folks at Popcode, you can actually see inside the robot using your smart phone. What cool ideas would you use that are similar to this? Don’t worry – if you don’t have an answer, SOBO sure does.

Caps. Depending on your viewpoint, this will either feel like the coolest of all Augmented Reality applications, or a wild trip. Either way, it’s definitely something that will blow your mind. Scan the code on the front of the hat with your smart phone and watch it transform into an animal or monster face, or – well, pretty much whatever you dream up. Take a look.

Product Labels. Ever wished – oh, I don’t know – that somehow your Heinz Ketchup label would turn into a flip book of amazing ketchup recipes? Well, wish granted! Check out this video.

Toys! Here’s an exciting way to bring together the online and offline worlds. Build a toy and then watch as your creation comes to life on your smart phone or tablet devise. Here’s an example of how Lego, who was losing customers to video games, creates a product that combines the best of both worlds.

Point of Sale. We know that most purchase decisions are made at the point-of-sale. Lego has found a great way to get through the retail clutter with another great Augmented Reality example. In this video, you’ll see how they’ve created a way to not only show what their toys look like fully assembled but also to animate them in a way that ignites a child’s imagination and their decision to purchase.

Once again, SOBO has you covered. And as always, we’re a step ahead of where the rest of the custom SWAG industry is. In this instance, we have three specific ways we know we can help.

1. Competitive Pricing – No, this isn’t another one of those “well, this sounds good to say” types of statements. To make Augmented Reality readily available to others, we created SWAG 3.0, an app that lets you use this amazing technology without building it from the ground up and spending a fortune.
2. Create Your Own App –  Looking to make your own Augmented Reality app available for iPhone or Android platforms, let us create one for you at a fraction of what other companies charge.
3. Integrate AR into Your Existing App. – Already have an app that your brand operates off of? Not to worry. We can build and integrate Augmented Reality on top of what you’re already working with. So if you thought there was going to be a catch, think again.

The phone is the only thing separating you from SWAG 3.0. Call now. 888.752.0432.