Marketing Trends for 2022

By Dean Schwartz (SWAG Master): Every new year brings with it a new set of trends for businesses to watch for and take advantage of when engaging their audience. Unfortunately, staying on top of these ever-changing “trends” in the industry can be a full-time job in itself.

Luckily, you have SOBO here to stay on top of the latest marketing trends for your company. Listed below you’ll find the Top 10 trends we’ve identified for a successful business in 2022, along with a presentation of items to help you start brainstorming.

SOBO’s Marketing Trends for 2022

1. Eco/sustainability
2. Delivery Happiness (employees & customers)
3. Return to Nature/ the Outdoors (outdoor activities)
4. Bridging the physical and digital divide (data capture, QR codes, NFC, metaverse, NFT‘s Augmented Reality)
5. Health & Wellness (mental, healthy eating, physical, CBD)
6. Work from Home Culture (productivity & engagement)
7. Pandemic Health (masks, sanitizer, purifiers)
8. Bold fashion (bright colors, statement pieces, positive messaging)
9. Social good (giving back)
10. Influencer marketing (sending gifts to social media influencers that grab their attention)

Don’t get lost in a sea of ineffective marketing material. Stay on top of what your audience finds important by using one of the above trends to connect and engage them in a more memorable way.

Click on any of the links above or email info@soboconcepts.com to get started on your trendy SWAG today.