Top 5 Reasons Your Brand Should Be Targeting College Students With SWAG

By Dean Schwartz (SWAG Master): College students represent a diverse and influential demographic. They’re at an age where their preferences and habits are forming, and their brand choices can continue long after their college years.

Engaging with college students through promotional products allows businesses to build lasting connections, but that’s not all. Below we’ll review the top 5 reasons why it’s important to engage college-aged students.

But remember: Selecting promotional products that have no value or relevance to college students can result in low engagement and a wasted marketing budget. Once you understand why they’re important and how to reach them, click the button below to view the best SWAG for college students. 

• Word-of-Mouth Marketing: College students are highly social and often share their experiences and findings with their peers. If they receive appealing SWAG from a business, they are likely to talk about it and share their excitement, which can lead to increased word-of-mouth marketing.
  
• Influence on Future Consumer Behavior: College students are at a pivotal stage of their lives, forming lifelong habits and preferences. By introducing them to a brand through promotional products, businesses have the opportunity to influence their future consumer behavior, potentially converting them into loyal customers after graduation.
• Student Organization Partnerships: Businesses can collaborate with college student organizations to distribute their promotional products at campus events or club gatherings. This partnership allows companies to tap into niche markets and create targeted marketing opportunities.
• Social Media Exposure: College students are highly active on social media platforms, and they often showcase their favorite items or freebies received. By providing appealing and shareable promotional products, businesses can garner additional exposure through social media posts and stories.
• Diversity of Demographics: College campuses are home to students with diverse backgrounds, interests, and fields of study. By offering a range of promotional products that cater to different tastes, businesses can connect with a wide array of potential customers.

Click here to view SWAG options for college students

By understanding and catering to the preferences of college students, businesses can build strong connections with this influential demographic, potentially leading to increased customer loyalty and growth in the long run. Click below to get started!