Staff Picks: Counter Mats… Branding Never Looks So Good

By Dean Schwartz (SWAG Master): Whether you sell your brand to restaurants, convenience stores, medical offices or are just looking for an great way to deliver your marketing message, counter mats may be the perfect solution.

One of the more obvious uses of counter mats is to promote alcohol at bars and restaurants. Did you know, however, that Antimicrobial Origin’L Fabric^® counter mats allow liquid to absorb more easily and bartenders will prefer yours over the competition. Aside from this great material, SOBO can also help you customize it to any size counter and to create a message that will help your brand fly from patrons lips after the words… “bartender, give me a….”

Staying on the topic of alcohol (what can I say, the weekend is fast approaching), convenience stores are also common counter mat locations, as beverage brands flight for that impulse purchase. Krystex™ Barely There™ counter mats are a perfect option for this channel. They’re inexpensive, unobtrusive and deliver a eye-catching message.

Doctor’s offices or medical clinics also love using counter mats. Sure you could type your password into your phone, swipe through your hundreds of apps and then open your calendar to make that next appointment date. Wouldn’t it be so much easier, however, if you could just look down at the year-at-a-glance calendar on a Vynex^® Peel&Place^®counter mat.  The Peel&Place^®backing is latex-free, laying flush with the counter top, and uses a lo-tac removable adhesive so it doesn’t slide around. By the way, we can definitely come up with a cooler idea than the yearly calendar but for some reasons, doctors’ offices seem to love this.

Our last example will hopefully get you to start thinking about other ways counter mats may be a great marketing strategy, away form the counter.

A hardware supplier hoping to promote his new product line partnered with a service-call repairman franchise. The supplier purchased for each of the repairmen, more than 2,000 men and woman, an Origin’L Fabric^® mat that could be utilized to put their tools on as they worked. Not only did the repairman become a captive audience to the new line of tools each and every day, they were also placing the product out at each customer’s home drawing more attention to the product line of tools on the mat as well as having a clean, antimicrobial place to work.

As you can see, we’re taking the bland out of placemats, just as is the case with everything else we create and customize. Not sure what we can do? Try us. Call today at 888.752.0432.