Case Study: Miller Lite World Cup

SOBO has worked with Miller Lite on multiple initiatives. The first was a completely custom soccer jersey that Miller used as a self-liquidator during the 2010 World Cup. The shirt was constructed from scratch and included a custom-designed Aztec graphic on the front chest with a bit of humor, in regard to the name, on the back.

SOBO has since worked with Miller, designing T-shirts as well as completely customized lucha libre mask.Both are efforts to promote their sponsorship of the Chivas Guadalajara soccer club. The mask has been so successful that we’re going on our third production run.