Case Study: Univision

Based on the credibility of our online shop, Surropa.com, Univision approached SOBO to launch a line of products around their youth award show, Premios Juventud.

With rights to use just the Premios Juventud and PJ logos, we decided to focus our attention on PJ, which we believed could have brand extensions beyond the award show. We created an irreverent line of t-shirts, caps, sun glasses and wristbands, with many of the products glow-in-the-dark.

SOBO also created imagery and banners for the event to help position the brand among those attending the show.