Beyond Chocolate: The Business Advantages of Advent Calendar Marketing
By Dean Schwartz (SWAG Master): Advent calendars have a rich history, originating from early 19th-century German traditions. Over time, they evolved into a beloved part of holiday celebrations worldwide – and have even become a SWAG sensation in recent years.
In an era now dominated by digital marketing, tangible SWAG such as advent calendars are that much more valuable to the recipient. We appreciate the tangible nature of anything we can interact and make memories with. Advent calendars tap into this trend and offer a unique way to connect with your audience.
What really sets advent calendars apart is their ability to blend tradition with creativity. Beyond the conventional chocolate-filled calendars, businesses can customize these items to reflect their brand identity. From skincare samples to small gadgets, and even custom shapes and sizes – the possibilities are endless, making advent calendars a versatile and engaging promotional tool.
And the best part for your business? The countdown to Christmas inevitably creates that sense of anticipation and excitement, and advent calendars offer a great opportunity to leverage the psychological impact. By associating their brand with the joy of opening each calendar door, companies create a positive connection with consumers that lasts beyond the holiday season.
Check out a few examples below or click the button at the bottom of this email to start designing yours today.
On the 12th day of Holiday, my true love gave to meeeee…an amazing gift filled with 12 days of Sweet delights! The complete list includes HERSHEY® Miniatures, HERSHEY® KISSES®, Lindt® Truffles, Ghirardelli® Squares, Ferrero® Rocher, Milk Choc. Almonds, Milk Choc. Raisins, Chocolate Fruit & Nut Medley, Milk Choc. Pretzels, Holiday M&M’s®, Milk Choc. Gummy Bears, Dark Choc. Nonpareils. Add a logo to our stock design box shown or create your own artwork for an additional fee.
This Christmas Santa calendar is made of high-quality felt fabric. With 24 individual numbered pockets. The pocket space is large enough to put candies, chocolates, gift cards, and small toys. A strong rope can carry many small Christmas ornaments. It is ideal for Christmas decorations or Christmas gifts. Made you and your family spend a warm and fun Christmas holiday.
A gift that’s just as magical as the holidays! Let the countdown begin with an advent calendar-style unboxing experience complete with colorful, festive lights. Kit includes: Sir Walter Rocky Road Popcorn (6 oz), Sir Walter Cashew Brittle (2 oz), Sir Walter White Chocolate Covered Christmas Tree Pretzels (2 oz), a customizable Ceramic Mug with Removable Bamboo Coaster, & a festive Wooden Bulb Ornament.
This Christmas tree calendar is made of good quality fluffy plush felt. It is attached a sturdy hanging string. Fun gift for Christmas.
Customize 24 pieces of chocolate (7 grams each) into any brand or logo of your choice. Packed in a custom digital printed advent calendar box with 24 windows. Great way to countdown for Christmas!
Advent calendars offer a canvas for tailoring your strategies to specific target audiences. Whether promoting a new product, offering exclusive discounts, or providing daily trivia related to the brand, businesses can use calendars to suit their marketing goals. Click the button below to learn more.