Bringing Back Cool Back to School SWAG

By Dean Schwartz (SWAG Master): Back to school season is a prime time for businesses to connect with their audience. Families are gearing up for a new school year, and companies have a unique opportunity to insert their brand into this period of high activity and excitement. 

Whether it’s a branded notebook, a stylish backpack, or a set of colorful pens, these items are not only useful but also carry your brand’s message every day. This repeated exposure helps in building brand awareness and can lead to increased customer loyalty and sales.

In addition to practical items that’ll be used everyday, SOBO’s SWAG Experts recommend their clients consider unique and trendy products such as custom retro lunch boxes, the latest water bottles, and tech gadgets like USB drives or phone stands. This SWAG not only provides utility but also bring a sense of excitement and novelty, making your brand even more memorable.

Creating impactful back to school SWAG doesn’t have to be a daunting task. At SOBO Concepts, we specialize in helping businesses design and produce high-quality promotional products that make a lasting impression. Our team of experts will work with you to understand your brand’s unique needs and create customized solutions that align with your marketing goals. Check out some of our favorite options below or continue reading for more details. 

Water Bottle Pouch

Accessorize your tumbler or water bottle with this incredibly practical hands-free way to store your necessities. The roomy pouch has an elastic band with Velcro that firmly fits around your water bottle or tumbler. Made from neoprene with a durable zipper, choose a color that compliments your drinkware. This is more than an everywhere bag fanny pack for your water bottle – the adjustable strap can also fit around your arm! Perfect for hiking, the beach, gym and outdoor events.

iFold Plus Phone Stand

Find yourself searching for your cell phone every time you need to do something? Give your phone a home built for flexible multitasking with the iFold Plus Phone Stand. Adjust your device in countless angles and heights to shoot or watch videos, counteract glare, or fit different device/case sizes. Fold the stand flat and slip it in a bag or backpack for portability between home, work, or school. Declutter your space by giving your phone a place to “live” wherever you go.

Custom Full Color Dye Sublimation Performance Polo Shirt

Customize your own sublimated sport polo with your personalized team name and numbers on this 100% polyester(160 GSM). It is durable and breathable with quick-dry technology. The polo jersey features a 3 button placket with a collar neck, short sleeves and a classic fit. Great for sports activities, corporate events and daily wear. Available in short sleeves, long sleeves, optional front pocket, raglan or set-in sleeves, tall size, youth, women, and men.

Large Softcover Layflat Notebook

8.5″x11″ softcover notebook with library quality smyth-sewn binding that allows the notebook lay perfectly flat! Complete with a soft-touch lamination, making the covers buttery soft, water resistant, and durable. Lined, blank, or dot grid page options! Eco-friendly product. USA made with recycled, FSC certified paper and compostable ink.

Full Color Round Table Covers for 5′ Diameter Tables

Premium quality polyester table covers are washable, flame retardant & easy to store & ship. Fits a table with a 5′ diameter & has a 16″ drop. Made in the USA with global components.  

Back Pack

Traditional style back pack reimagined with heavyweight polyester construction, #10 zippers, metal buckles and hardware/rivets at key stress points. Two main pockets with exterior zippered stash and side pockets. Ergonomic shoulder straps for comfort. Custom designed and made to order. 

26 Oz. Mood Stainless Steel Bottle (Full Color Digital)

Changes color with ice cold liquids Flip straw lid Easy fill wide mouth opening Single wall stainless steel. Hand wash only.

Click here for our full back to school presentation

Creating back to school SWAG is an effective way to keep your brand top-of-mind as students, parents, and educators prepare for the year ahead. From initial concept to final production, SOBO Concepts ensures that every detail is perfect. Let us help you elevate your brand presence this back to school season with SWAG that stands out and leaves a lasting impact.