Cinch Bags Big on Creativity, Not on Price
By Dean Schwartz: It’s a good feeling to be the bearer of good news, and today’s blog is loaded with just that. You see, in the world of promotional products, it’s common for businesses to produce large volumes of items. Hey, that’s the business we’re in. And as a result, our clients are often looking for the most cost effective way to get the job done, because even a difference of a few cents per item can equal a significant cost savings when scaled upward.
Often, though, that scenario presents a dilemma to the investing business. In order to meet strict, tight budgets, they often do so at the expense of creativity. Four color jobs turn into black and white ones, for example. Or a high-quality finish turns into something a bit lower end. Sound familiar? Of course it does.
So what’s the good news? At SOBO Concepts, we can do cost effective and we can do creative. The kicker? We deliver the highest quality creative work in our industry, and we build it in to every single project as a standard for doing business.
How to turn an inexpensive give-a-way into something cool. Cinch Bag
This is beautiful news for our clients, because with us, cost doesn’t equal creative. Creative is just the starting point. Nevermind good news; that’s great news. The normal assumption is that big budgets buy big creative, and with SOBO Concepts, that’s simply not the case.
Take Sabadell, though, we designed the back of the bag to look like an actual book bag with an iPad that appeared as if it was made. That ‘iPad’ featured the Sabadell logo on the ‘screen.’ Sound like an eye catcher? An attention getter? Serious creative work? Sabadell thought so, too, and they counted it among their most successful promotion efforts to date.
And they didn’t pay a dime extra for the creative work that separated it from the ordinary.
Got your attention? Sound like something you’d like to try on for size for your business? Call SOBO Concepts today at (305) 503-5742.