What is the SOBO creative process?

By Dean Schwartz (SWAG Master): The creative process can be subjective. Creativity is defined as “the use of the imagination or original ideas, especially in the production of an artistic work.” For SOBO Concepts, we strive to bring our clients more than just a great end product. If our creative finished products don’t connect your business with your customers in a meaningful way, then we have missed the mark. So what does our creative process look like? Here are 3 things about SOBO that set us apart.

SOBO Creative Process – 3 Elements That Set Us Apart

We surround ourselves with creative energy. If creative promotional products are a delicious birthday cake, then our creativity starts before we ever step foot in the kitchen. Creative energy is everywhere around us, and we look to harness that energy. It is in our workspaces, in our conversations, and in our loft-style office. We intentionally surround ourselves with images and products that inspire and dazzle us. Our collaboration and discussions force us to push out collective thinking. We are constantly searching for those new ingredients that will help us produce incredible work.

We offer free design with most orders. Why do we do this? Because we guarantee that our customers get the best creative work available. Helping brands differentiate themselves is our passion. And getting creative is the best way to differentiate yourself. Sometimes we get customers who ask to slap a logo on a t-shirt or pen, and we can do that. But we always suggest other creative options. Sometimes they stick with their original plans. But more times than not, they’re thrilled with the complimentary mock-ups or samples that we produce.

We are not afraid to look outside of ourselves. Talented people are everywhere. We recognize that we are not the final authority on all things creative. Which is why we work with designers all over the world to ensure that each project gets the expert treatment that will deliver the desired end-product. Ideas are everywhere, so we go find them.

In the words of Maya Angelou, “You can’t use up creativity. The more you use, the more you have.” Give SOBO a call at 888.752.0432 and get your creative juices flowing!