Custom, Full-Color Drawstring Backpacks

By Dean Schwartz (SWAG Master): Drawstring backpacks, when they were introduced, were a novelty as well as a model for convenience and storage on the go. It was much cooler than a fanny pack, but much lighter and simpler than a full-fledged backpack. Which isn’t a bad start. But SOBO Concepts and our SWAG artists have never been content to just leave things as they are.

Which is why this week’s blog is about full color, sublimated drawstring backpacks. That means drawstring backpacks customized to the limit of creativity! This style of backpack is extremely popular – still. And the inexpensive nylon or non-woven styles remain viable options for some consumers. But for those looking to make a statement, sublimation is the way to go.

Sublimation, for those who may not be regular readers of our blog, is a printing process that allows us to take any image, or collection of images, and print them directly to a material. In this case, to the polyester exterior of the custom drawstring backpack.

What makes sublimated, custom printing so unique is that this isn’t just limited to logos. Take a look at the Pepsi bag, for example, which really is a print of an ice cold, sweating Pepsi can. Or the art collage of historical newspaper headlines. Or the retro ‘Aloha’ post card. Or…well, whatever you have in mind!

Through SOBO Concepts’ extensive partner network, we have a relationship directly with a sublimation specialty factory, so we can pass on some great savings directly to you, our customers.

There’s still more, though. While nylon is the most common material, we can also change up the materials to offer a shiny look or a higher-end matte look using an oxford fabric or even an athletic mesh. Starting to see the possibilities add up? Starting to imagine what a fully customized drawstring backpack could look like?

Call us today at 888.752.0432 or email us at info@SOBOconcepts.com to place your order!