Staff Picks: Counter Mats… Branding Never Looks So Good
By Dean Schwartz (SWAG Master): Whether you sell your brand to restaurants, convenience stores, medical offices or are just looking for an great way to deliver your marketing message, counter mats may be the perfect solution.
Staying on the topic of alcohol (what can I say, the weekend is fast approaching), convenience stores are also common counter mat locations, as beverage brands flight for that impulse purchase. Krystex™ Barely There™ counter mats are a perfect option for this channel. They’re inexpensive, unobtrusive and deliver a eye-catching message.
A hardware supplier hoping to promote his new product line partnered with a service-call repairman franchise. The supplier purchased for each of the repairmen, more than 2,000 men and woman, an Origin’L Fabric® mat that could be utilized to put their tools on as they worked. Not only did the repairman become a captive audience to the new line of tools each and every day, they were also placing the product out at each customer’s home drawing more attention to the product line of tools on the mat as well as having a clean, antimicrobial place to work.
As you can see, we’re taking the bland out of placemats, just as is the case with everything else we create and customize. Not sure what we can do? Try us. Call today at 888.752.0432.
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