Iconic SWAG: Custom Persol Sunglasses

By Dean Schwartz (SWAG Master): At SOBO, we pride ourselves in creating unmistakeable #SWAGwithStyle. Quality, service, and design are at the heart of everything we do.

That being said, we know that – as much as we may try – SOBO doesn’t have a monopoly on good ideas or awesome designs. There are some brands that are synonymous with the same kind of high-quality material and memorable look that SOBO has built it’s foundation on, and these brands are icons in their own right. Add some SWAG to these timeless brands and you have one memorable product to give away to your favorite customers or most accomplished employees! For instance, lets talk about the Italian eyewear brand Persol. 

Iconic SWAG: Custom Persol Sunglasses

It all began over a hundred years ago in Turin, Italy. Debuting in 1917, Persol (meaning “for the sun” in Italian) deemed themselves the “proud heir to a culture of excellence and craftsmanship”. In other words, they take pride in doing things the right way. Persol roots itself in unmatched handmade craftsmanship and, even today, every frame is made by hand in Italy. Or, as their website puts it, “still scrupulously perfect, complex and precise”.

The latest technology helps to create their timeless design and the art-like quality of the product, while the distinctive shape has made actors and actresses look cooler in movies for decades now. Remember Tom Cruise in the 80’s movie Cocktail? Or how about Steve McQueen in The Thomas Crown Affair? Or George Clooney in Oceans 11 & Oceans 13? There’s a reason Hollywood loves the look of these glasses so much – and it’s not because of the bright lights on set. Heck, McQueen’s pair became so legendary that Persol created a limited edition Steve McQueen product line to commemorate the iconic look and capitalize on their popularity.

Don’t settle for plain old SWAG! Be an icon. Email us at info@soboconcepts.com or call 888.752.0432 to talk with your very own SWAG specialist about customizing your very own piece of Hollywood history! And remember to always #SWAGwithStyle!