SOBO’s Guide On How To Create Effective Influencer Kit Campaigns

By Dean Schwartz (SWAG Master): Effective SWAG strategies never stay the same for long, and sticking to traditional online advertising is like clinging to outdated trends. People will eventually move past your brand as fast as they can click “Skip” on another YouTube ad. Adaptability is key to success, and it’s time for your brand to shift gears to what’s currently working: influencer kits.

Targeted messaging is the name of the game for effective marketing. It’s all about hitting the bullseye, and influencers are like the secret weapon in your marketing arsenal. With their dedicated audiences and niche interests, teaming up with influencers is like getting a VIP pass to the exclusive party next door where your products or services receive the spotlight in front of a whole new crowd! Plus, the variety of SWAG inside the box almost guarantees there’ll be something for everybody watching the stream. Let’s review how to make sure your kit is a hit below.

Top 5 Most Important Things SOBO’s SWAG Experts Keep In Mind When Creating Influencer Kits: 

1. Match Made in Brand Heaven: The key to influencer magic is making sure your values sync up. Find the influencers who vibe with your brand, and then create an authentic collaboration that’ll resonate.
2. Trust the Trust: Influencers are like the cool kids everyone looks up to. Make sure you’re tapping into and leveraging that trust they’ve built with their audience to supercharge your campaign.
3. Unbox and Share: Get those influencers to stream and share their unboxing adventures since that’s just as important as what’s inside. This user-generated content won’t only amplify reach but can also help provide authentic testimonials for your site or socials.
4. Relationships Over One-Night Stands: Think long-term. Keep the love alive by staying connected with your influencers. It’s a relationship, not a transaction.
5. FOMO-Inducing SWAG: Make ’em feel special with limited-edition products or offers. It’s like waving a shiny object in front of them—boosts the hype, demand, and that feeling of being part of an exclusive club.

If you’re unsure where to begin, you’ve come to the right place. Our SWAG Experts can handle everything from designing the box to curating the perfect SWAG for your brand. Whether you want a quick and quirky option or a full-blown customized extravaganza with your brand plastered on everything, we have your back on influencer kits from A-to-Z. Check out some of our favorite options to include below, or click the button at the bottom to get started!

Arlington Travel Set Bundle

This Travel Set includes the Danville Duffel Bag, Pismo Pouch, Dixon Ditty, & Myers Luggage Tag. Danville Duffel: 35L capacity duffel bag. Secure your belongings w/both a zipper & button flap on the top portion of the bag. Pismo Pouch: Makes organization easy w/2 pockets; 1 zipper pocket & 1 button-closure front pocket. Dixon Ditty: Easy to carry w/a drawstring closure & long rope carry handles. Myers Tag: A vintage-inspired luggage tag w/extra long leather straps & an included information card. 

Moment of Calm Gift Set

What better gift than the gift of relaxation, calmness and nurturing. This gift combines a blackout eye mask designed to help focus and meditate wherever you are, the R&R Sound Machine that offers 24 soothing and relaxing sounds that brings a calming energy to your surroundings and a lavender grow kit to nurture and enjoy. This gift arrives in our recyclable kraft gift box and includes: Relax & Restore Blackout Eye Mask. R&R Sound Machine. Modern Sprout(R) Lavender Grow Kit.

Hydrate Gift Set

Personalized and customized gift sets are the ideal gift giving solution for customer appreciation, employee recognition, new hire onboarding, and corporate milestones. Gift set includes 20oz Patriot Tumbler and Ulla Hydration Reminder packed in a 13″ Gift Box with imprint | Item 1: Ulla Smart Hydration Reminder – works with bottles of any shape, size, & material | Item 2: Patriot 20oz insulated stainless steel tumbler | Gift Box | Custom Greeting Card (included upon request). 

The Clog Shoe

Elevate your footwear game with our custom clog shoes, inspired by the iconic design. These shoes are a perfect canvas for personal expression, allowing you to fully customize their appearance. With a wide array of color options, personalized patterns, and the ultimate in comfort, these clogs are the perfect blend of style and individuality, making each step a statement of your personality.

Stanley The Quencher H2.0 Flowstate™ Tumbler: 30 oz

Meet the Quencher H2.0: perfect size, easy-carry handle, fits cup holders. Eco-friendly 30 oz tumbler keeps drinks cold for 9 hrs and iced for 40 hrs. Advanced FlowState™ lid with straw and drink openings. Stay refreshed all day, everywhere.

Best Silk Touch Blanket

Bundle up with this super soft branded 50×60 silk touch blanket. A great keepsake to add to your home decor, & folds up perfectly to be used as a stadium blanket. Great for holiday gifts, gift shops, the tourism industry, colleges, & more. 

Lit Kit : Clip on Ring Light and Phone stand

Ring Light Camera Cover & Phone Stand Light up your brand with Lit Kit. Two useful products that can be used in tandem or independently. Use the Aura: ring light & camera cover to add extra lighting to take photos, video chats and more. When needed, the built-in camera cover will cover up your camera/webcam to protect against cyberthreats or webcam espionage. Use the FoldStand: phone stand to rest your phone against it at a comfortable angle; perfect for watching videos or surfing the web. 

Modern Sprout® Tiny Terracotta Grow Kit Thank You Daisies

What a unique and fun way to say Thank You for all you do, this gift delivers everything they need to nurture and grow a houseplant. This petite terracotta kit has a glazed interior and is outfitted with a passive hydroponic system known as “wicking,” which brings water and nutrients up to the plant’s roots. So whether you forget to water, overwater, or both, this planter’s got you covered. Comes equipped with everything you’ll need to start growing, just add water and set in a sunny window. 

17 Oz. ASOBU® H2 AUDIO Bottle

A musical, hydrating companion, the ASOBU® H2 Audio Bottle lets you enjoy your music along with your water or coffee wherever you are! We took one of our most popular, stainless steel, double wall vacuum insulated bottles, and combined it with a high quality set of two rechargeable wireless ear buds and rechargeable portal. Now you can get your insulated travel thermos to keep your favorite beverages hot or cold for hours.

Aces 4-Piece Ice Cube Set

The Aces Ice Cube Set is made of durable food-graded 18/8 stainless steel and can be used for any type of drink you choose. The ice cubes are odorless and non-porous and will chill your drink without affecting the flavor. The set contains 4 steel ice cubes and a compact translucent plastic box that freezer safe and easy to store or transport. The Aces Ice Cube Set is the perfect gift for whiskey or iced tea lovers alike. FDA compliant.

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Remember: the unboxing is just as important as what’s inside. SOBO’s SWAG Experts will make sure the presentation and SWAG are all on point. Click the button below to get started!