Influencer Marketing and Your SWAG

By Dean Schwartz (SWAG Master): More and more companies are looking to influencers on social media to increase their brand exposure. In fact, Estée Lauder is spending 75% of its marketing budget on digital marketing, and particularly on influencer marketing. And it makes sense. People tend to avoid ads, so it can be difficult to gain traction on social media campaigns. Plugging directly into popular personalities gives you an effective alternative in reaching your audience.

Have you been leveraging influencers to market your brand? If not, don’t worry. It is relatively new and, of course, SOBO has you covered. SOBO can create some awesome stuff for influencers. We can put together kits and even handle all the drop shipping. From disposable cameras to fanny packs, there are all sorts of cool products to choose from. Here are a few of our favorites.

Influencer Marketing SWAG Ideas

Fanny packs are back! Just ask the cool kids. This full color sublimated fanny pack waist bag is the perfect way to get your SWAG into the hands of influencers. Constructed from sturdy nylon, this adjustable fanny pack is comfortable, stylish, and can be custom printed from edge to edge. Offered in different colors, this trendy promotion will make a lasting impression with your graphics and logo or company name. From gyms to schools, this simple backpack will leave a wealth of opportunities for brand exposure!

These iconic shades are ideal for anywhere pictures are taken… So pretty much everywhere! Whether at trade-shows, sports games, festivals or picnics these classic retro frames fit everyone! Customize with full-color optic print on both lenses plus full-color heat transfer on arms. Other options like glow in the dark and rubberized frames are also available. Tell us what you want, and SOBO will bring it to life! Be sure to get it in the hands of your targeted influencers for maximum exposure.

Influencers love new gear. And a versatile part of any complete wardrobe is the hoodie. Customize this popular style hoodie through our easy to use design tool with any pattern or graphic. Don’t have time to design, SOBO is here to help with expert design support. We can match graphics across seams and have each panel piece be a different color or graphic. Heavyweight french terry fabric makes for a refined garment your influencers will love.

Time to get your custom SWAG in the hands of relevant influencers. Check out our catalog for even more items. Send us a note at info@soboconcepts.com, or better yet- give us a call at 888.752.0432 to get your items designed and ordered. And remember to always #SWAGwithStyle!