Case Study: Miller Lite – Chivas Lucha Libre Masks

After having worked with Miller Lite and their agency, MarketVision, designing a custom soccer jersey for the World Cup (see previous post), they came to us looking for a unique product that highlighted their sponsorship of the Mexican soccer club, Chivas.

Their other objective was to make sure that the product was credible and related to Chivas fans on a new level.  After throwing around various ideas, our team came up with the idea to combine lucha libre (Mexican wrestling) with references to the Chivas mascot and team namesake, the goat.  The photo above is the end result of our efforts.