Most Popular SWAG

By Dean Schwartz (SWAG Master): The range of popular SWAG products is far broader than many people realize; and with SOBO Concepts’ ability to customize virtually anything, the possibilities are endless. We can customize anything from athletic gear, to snow globes, to brand mascots (read more about that here), plus much more. The options are seemingly endless, which can become overwhelming for some people.

So, how can we be sure that you’re choosing the right SWAG for your audience? First we must understand the type of people our customers/audience are.

For instance, it’d make sense for a technology firm to add some SWAG to a coffee mug and leave them on their employees’ desks. However, a skateboard manufacturer based in California may be better suited providing their employees with t-shirts and bean bags. Navigating the deep sea of promotional products can be a difficult task for some, but don’t worry, SOBO Concepts’ expertise is here to help. We’ll do the work to find the right item for your audience and will fully customize your product to meet your specific needs.

Even with all of the available options, there are some tried-and-true products that have stood the test of time. Let’s take a look at 4 of the most popular SWAG items.

Popular SWAG – Top 4

T-shirts are the most popular SWAG item on the market, and why not? They are both practical and fun, and if they are made of quality material with a great design then people will wear them outside of the office. How many times have you seen someone wearing company SWAG at the gym, at the grocery store, or during the weekend? With a long lifetime value, t-shirts are a portable way to broadcast your brand to a wider community.

Why are water bottles such a popular SWAG choice? Because everyone drinks water! These items are popular within the office, but like t-shirts, they often travel outside the office too. Whether the people who use water bottles grab it for the gym or on their next hiking trip, it’s a functional gift that will remind them of your company after every refreshing sip.

No one likes running out of battery. Chargers are the ultimate practical SWAG item. Not only are they incredibly useful, but they will also boost brand sentiment because everyone appreciates giving their phone the needed juice to last through the day.

Getting outside promotes well-being- so get moving! Outdoor activity items promote a healthy lifestyle all while having fun. Talk about a win-win! Customize these outdoor items with your logo and make sure your brand stays top of mind.

Engage your community and boost your brand with any of these popular SWAG items. Give SOBO a call at 888.752.0432 or send us a note to find the right product for your audience and we will make sure it is customized to your brand. SWAG with style!