Staff Picks: SOBO Cycling Jerseys – SWAG on Wheels
By Dean Schwartz (SWAG Master): Cycling. It’s a leisurely activity for some and a competitive sport for others. But no matter which side of the equation you fall on, it’s safe to say that the proliferation of bikes – all kinds of them – has skyrocketed in recent years, especially here in our home of South Florida. While mountain bikers traversing hills and peaks and families taking joy rides have long been the norm, the emergence of road bike cycling clubs with dozens of riders have become a booming trend as of late. And of course, a multitude of cycling jersey options to go with them, whether for training or official races.
As you might have guessed, we have plenty of SWAG-tastic ways of making sure that those jerseys not only fit the part, but look the part, too. And we’ve broken it down for you into 4 parts.
Part One: Picking the right jersey – fit, cut, material, etc. We typically work with three cuts and fabrics – one for each the amateur, professional, and elite levels. The amateur level is for all users, and its moisture wicking fabric provides a balance of behavior for all situations. The professional level utilizes different fabrics and layers at key locations on the shirt for maximum performance, and the elite has more zone specific performance fabrics that also include tight but non-restrictive fits across the torso, shoulders and arms – it’s about as custom a fit as you can get. And the same goes for the pants, as well.
Part Two: Artwork specs come into play at this point. Here, you supply us with any logos, graphics, photos, etc. that you’d like to see built into your design, and give us any expectations you have for how it should look. Basic stuff.
Part Three: Select the size you want – and for the most part, this is the easiest part. But, to make life easier, we also let you know how the waist, chest, inseam and height expectations align with the normal ‘small, medium, large’ spectrum, so that you pick the exact right size.
Part Four: This is our favorite part! Let SOBO get started. At this point, you’ve provided us with a canvas – a perfectly sized one at that – along with all of the logos and artwork that are your ‘must-haves’ for the design. But the fun is only just beginning at that point. We can go the standard route, with a simple design and logo placement, or we can get wild – drape logos or artwork across the top and bottom, create an entirely customized, wearable piece of art, and use any color you can think of. That’s just what SWAG is all about.
Ready to ride into something customized and cool for your next big ride? Call us today at 888.752.0432.