SWAG Partnership: Teaming Up with On the Avenue Marketing
By Dean Schwartz (SWAG Master): A while back, I met the owner of a company in Boston, and we immediately discovered a great partnership opportunity. On the Avenue Marketing is a full-service sales and marketing agency that specializes in driving sales and leads through events. Simply put, they integrate our cool SWAG into special event promotions to create unique experiences for consumers.
Some of On the Avenue’s clients include DraftKings, Celebrity Cruises, Macy’s, The New York Times and others. They’re on the ground too, getting SWAG in the hands of consumers by way of street teams, mobile tours and much more.
As such, custom SWAG is a critical element in the event marketing world. At events, the guests and/or consumers are also inundated with a number of messages, products, signs, banners and – you get the point. They’re in a mode of sensory overload.
That’s where our two brands felt we’d be natural partners.
We have our eyes and ears on the ground for the best, latest-and-greatest SWAG available – and we can source it at the lowest prices and highest quality because of our network of manufacturers. And On the Avenue Marketing has its ears on the ground as they have a front-row look into the types of marketing experiences that will make their/our clients shine and attract new customers.
So it looks like this – our teams partner on creating the best SWAG ideas for each event marketing experience. SOBO creates the SWAG. On the Avenue Marketing takes it to the masses! Together in our SWAG partnership, we’ll streamline the ability to bring the best SWAG that is best-suited for each type of event, and we can do it over and over again.
As always, if you’re interested in learning about the latest in custom SWAG or placing an order, give us a call at 888.752.0432. And if you’re looking for event marketing solutions as well, we’re here to help you solve for that, too!