SWAG That Sticks: Interactive Examples for Your Next Tradeshow

By Dean Schwartz (SWAG Master): Tradeshows are more than just an opportunity to showcase your brand—they’re about creating memorable experiences that leave a lasting impression. If you want attendees to flock to your booth and engage with your brand long after the event, interactive SWAG is the way to go.

Here are three creative ideas designed to boost foot traffic, spark conversations, and make your booth the one everyone remembers:

1. Winning Key Contest 🔑

Imagine the buzz when attendees realize they could be holding the key—literally—to an amazing prize!

✅ Distribute 1,000 branded keys throughout the event.
✅ Only one key unlocks a prize box at your booth.
✅ The prize? A high-value item, premium SWAG, cash, or an exclusive experience.

This strategy keeps attendees coming back to your booth, builds anticipation, and ensures your brand stays top of mind.

2. Scratch-Off Prize Cards 🎟

Gamification is a powerful tool in marketing, and a scratch-off card adds an exciting element of surprise.

✅ Each attendee receives a scratch-off card revealing a mystery prize—it could be SWAG, a discount, or a VIP experience.
✅ Prize variations keep participants engaged and coming back for more.
✅ The thrill of “winning” creates excitement and a strong connection with your brand.

Budget-friendly and highly interactive, this tactic makes your giveaways more than just free stuff—they become an experience.

3. Collectible Charm Lanyards 🔹

Turn networking into a fun, engaging adventure!

✅ Attendees receive a custom lanyard to collect charms.
✅ Select vendors (including you!) hand out exclusive charms, encouraging attendees to visit different booths.
✅ Once they complete the collection, they return to your booth to enter a raffle for a premium prize.

Which of These Ideas Will Make Your Next Tradeshow a Hit?

At SOBO Concepts, we don’t just create SWAG—we craft unforgettable brand experiences. Let’s chat about how we can bring these ideas to life for your next event. Click below to start designing your unique promotional solution!

PS: Looking for even more ways to elevate your SWAG? Check out our brand-new SWAG Showroom—whether you want a fully customized experience with our experts or prefer to shop at your convenience, we’ve got you covered!