Tag: Miller Lite

Case Study: Miller Lite World Cup

SOBO has worked with Miller Lite on multiple initiatives. The first was a completely custom soccer jersey that Miller used as a self-liquidator during the 2010 World Cup. The shirt Continued…

Miller Lite World Cup jersey in action

This just in: “Ben Frias” spotted in grocery store! Our friends at Miller sent some photos of in-store promotions complete with Miller Lite’s World Cup jersey, created by SOBO Concepts, and the Continued…


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