Upcoming Trends to Look Out for In 2020

By Dean Schwartz (SWAG Master): The new year is quickly approaching and we’ll be saying goodbye to 2019 before you know it, so you know what that means… Time to get your SWAG ready for the new decade! Thankfully SOBO is ready to keep you up on the latest trends and hottest new products. Take a look at some of the hottest trends that will continue to play a super important role in promotional products into the next decade!

Upcoming Trends to Look Out for In 2020

Wireless Takeover – Going wireless is a trend that has been running strong for a few years now, but wireless products are still growing their market share and you can expect their relevance to only increase next year. Apple catapulted the growth of wireless products when they ditched the standard earphone plug on the iPhone back in 2016-2017, and there are no signs that this trend is cooling. PR Newswire research found that “the global wireless charging market is exhibiting robust growth and reached a value of US$ 6.9 Billion in 2018, growing at a CAGR of 24.6% during 2011-2018.” Luckily, SOBO offers more and more great ways to help brands go wireless everyday. Click here to check out a few of our favorite wireless charging options.

Sustainability is Key – With people becoming increasingly conscious of their waste (and climate change in general), many companies are looking for new ways to show consumers that they care about the environment. And the promotional market is no exception! SOBO offers everything from polos made from plastic (surprisingly comfy!), to reusable water bottles made from bamboo fiber (unsurprisingly beautiful!). We have a wide range of products that will help communicate your eco-friendly values while still keeping it SWAGGY! Here are a few of our favorite eco-friendly products.

The Rise of NFC and AR – The future is here! Similar to the other trends, near field communication (NFC) and augmented reality (AR) technologies have existed for years now, but they’ve grown exponentially more popular these last 12 months, and it wasn’t until recently that they were integrated into your daily life (think chip readers in your credit card, or the Snapchat filters on your phone). Thankfully, SOBO keeps up with the times. We can add NFC technology or integrate AR into just about any product and instantly make it 10x more memorable, ensuring your target recipients are blown away by your brand’s creativity. Click here to check out some examples of the items that these exciting new technologies are typically added to.

Take charge of your SWAG in 2020 and capitalize on these upcoming trends. Email us at info@soboconcepts.com or call 888.752.0432 to talk with your very own SWAG specialist. And remember to always #SWAGwithStyle!