Why Super Bowl Swag Is a Smart Play for Your Brand
By Dean Schwartz (SWAG Master): The Super Bowl is more than a football game, it’s a cultural moment. Every year, millions of people tune in not just for the teams, but for the experience: the parties, the food, the commercials, and the shared excitement. For brands, that level of attention creates a powerful opportunity, especially when it comes to promotional products.
Super Bowl SWAG works because it fits naturally into how people celebrate. Whether fans are hosting watch parties, attending events, or gathering with coworkers and friends, branded items become part of the moment. When your logo is on something useful—like drinkware, apparel, or party essentials—it doesn’t feel like advertising. It feels like a thoughtful addition to the experience.
Ascend Football Fanwear Jersey
Same game-day high performance fabrics as our football jerseys but tailored for a relaxed, no-pad fit that is perfect for fans and coaches alike. Features include reinforced overlock stitching and a heavyweight spandex body with mesh side panels. This jersey is comfortable, stylish and built to last. Fully customizable – any design, any color scheme. Personalization such as names and numbers are included in your unit cost. Also available in a women’s cut
Wireless Selfie Remote With Keychain
The wireless wireless Selfie Remote with keychain, for Smartphones, is a great accessory that allows you to take selfie photos with ease. Simply pair your handheld device with the Wireless Selfie Remote and smile! Includes: • Wireless wireless Selfie Remote • Keychain • CR2032 battery • Quick Start Guide • White Tuck Box Packaging
Football Helmet Bottle Opener with Full Color Logo
Union Printed, Football Helmet Beer Bottle Opener, Metal Blade Easily Opens Beer bottles and can, Mini for travel and ease of use. Blade is made of durable Metal for long time daily usage. These Unique Shaped bottle openers will make a lasting impression to your brand or business!
Transformer Inflight, Home, and Office Phone Mount
A perfect gift for busy teams that need to adapt to different environments throughout a busy work day. This product will cleverly and easily mount to edges that you will find on common items such as counters, handles, flight trays, chairs, and desks. It can also be adjusted to rest on a desktop with a phone screen at a comfortable upward viewing angle.
Football Jersey Rally Towel
Great giveaway item and the perfect way to support your team.
Click here to view our full Super Bowl SWAG presentation
Super Bowl swag also helps brands tap into emotion. Sports fandom is built on loyalty, pride, and connection, and promotional products amplify those feelings. When people associate your brand with a fun, memorable experience, it strengthens trust and brand recall in a way traditional ads often can’t.
In the end, creating Super Bowl swag isn’t about slapping a logo on a football-themed item. It’s about aligning your brand with one of the biggest moments of the year and adding real value to how people celebrate it. When done right, promotional products turn a single game into long-lasting brand visibility—and that’s a win worth planning for.
