Mitsubishi Electric Custom Kitted Sales Box

For Mitsubishi Electric, we transformed a technical piece of car wash equipment into a memorable brand experience designed to engage car wash builders in a meaningful way. This fully custom kitted sales box featured a 4” “Ampy” plush mascot, five premium 200gsm microfiber cleaning cloths, and ten die-cut Ampy-shaped air fresheners divided into two distinct scents, new car and tropical, creating both practicality and personality in one cohesive package. Housed in a fully branded mailer with custom dividers and interior messaging, the kit was more than a leave-behind, it was a strategic sales tool built to reinforce reliability, spark conversation, and strengthen emotional connection at every touchpoint.

This piece is featured in our direct mail examples roundup alongside a few other formats built the same way.