Case Study: Mineragua Cup Set

SOBO Sizzle

Case Study: Mineragua Cup Set

Mineragua 1

Mineragua Cup Set

By Dean Schwartz (SWAG Master): Jarritos Mineragua is known for being a highly carbonated club soda. In fact, it was voted one of the eight best seltzers by Men’s Journal Magazine. If you haven’t tried Mineragua before, you don’t know what you’re missing!

They were looking for a give-a-way, so they called us here at SOBO. Our design team got right to work. We wanted to select something that was related to their product but would still be able to represent their unique brand. Ultimately, these silicone cups were selected because we thought that the shape resembled a bubble, to play off the carbonation theme. Also, we could make the cups any color we wanted, including Mineragua’s signature blue color. BOOM! Instant SWAG!

But wait…there’s more!

The cups are only half the story. It was decided to give away two glasses to make the gift more appealing. So we designed a custom box that reinforced the bubble messaging, and called attention to Mineragua being great for mixing. A mocktail recipe book was included inside to top it off.

Need help coming up with ideas for your next give away? Give SOBO a call at 888.752.0432 or send us a note. We will help you design a customized product that expresses your unique brand. SWAG with style!

Mineragua 2