Case Study: Nars Records Promotional Kit

The Problem:

• NARS Records needed an eye-catching promotion box to get the word out about their new song release and to prompt the song on all platforms. 

The Solution:

• The first part of the solution was to share options with NARS Records that were music or record related to go with the theme of a song release.
• The first item that was selected to be in the box were a record, bottle opener keychain with the NARS Records logo on the front and back.
• The second item that was selected was a mixtape bluetooth speaker that looked like a cassette tape.
• To package these two items together we made a custom mailer box with a notecard inside to thank the recipients.
• Both the notecard and box had a QR code promoting the new song with a landing page to all streaming platforms. This QR is able to be tracked to see how many people are visiting the site. 

The Results:

• The NARS Records PR box was shipped out to various recipients as a thank you
• The QR Code enables our clients to have real time results on how effective their promotion was.