Case Study: How Mitsubishi Electric Modernized Their Merch Program
By Dean Schwartz (SWAG Master): Mitsubishi Electric transformed its outdated, inventory-heavy merchandise program by partnering with SOBO to launch a fully on-demand corporate merch store. Designed to centralize ordering, eliminate wasted spend, and ensure brand consistency, the new SWAG platform gives employees access to 2000+ customizable branded SWAG options.
The Challenge
Mitsubishi Electric needed a centralized, brand-approved solution for employees to order merchandise for themselves, customers, and internal recognition. Their existing setup, managed by another supplier, forced them to pre-purchase inventory, limiting SKU variety, causing stock issues, and tying up budget in unused products.
The SOBO Solution
Rather than pitch a one-size-fits-all store, SOBO delivered something better: a modern, on-demand merch platform that offers flexibility, scale, and style. Working alongside a trusted partner specializing in custom merch stores, SOBO curated a solution tailored to Mitsubishi Electric’s needs:
– Zero pre-purchased inventory: Orders are fulfilled as needed
– 2,000+ customizable SKUs: From polos and pens to golf balls and hats
– 2-day shipping: Fulfilled from a Midwest warehouse
– Tightly curated product catalog: Ensures only brand-approved styles/colors are visible
– Low-risk pricing model: $1,000 setup fee + $129/month, with a $10K annual sales threshold
Most importantly, SOBO recognized when to hand off—facilitating a direct agreement between Mitsubishi and our store partner while staying involved on the creative side. Because at SOBO, delivering fanatical service sometimes means stepping aside to make sure the client gets the best possible outcome.
The Results
Since its soft launch in July 2025, the store has:
– Generated 84+ orders in the first 3 months
– Streamlined internal gift giving and team recognition
– Created a clutter-free, cost-efficient model that scales easily
– Empowered employees to select and order items on their own, with clear brand guidelines built into the store UI
The store even features a personalized support callout: “Can’t find what you’re looking for? Reach out to SOBO Concepts.” That touch reinforces SOBO’s continued partnership and commitment to service.
Why It Works
Mitsubishi Electric’s store is more than a product catalog—it’s a curated brand experience built around ease, alignment, and flexibility. It eliminates the risk of unsold inventory, empowers employees, and ensures that every item shipped reflects the brand’s identity. No more dusty closets. No more waste. Just smart, scalable merch with purpose.
Want to modernize your merch program? Let’s design a solution tailored to your brand, audience, and goals.
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