Video Brochures and Video Mailers: Sizes, Costs and Ideas for Brands

A video brochure is a printed brochure or card with a built-in screen that starts playing your video the moment someone opens it. There’s no link to click, no QR code to scan and no “I’ll watch it later” that never happens. The instant audio video messaging is exactly why brands use video brochures and video mailers to put a product demo, a launch reveal, or a personal hello from the CEO in front of people who’ve been ghosting their inbox for months.

Think of this post as a menu rather than a catalog. We’ll cover how they work, the screen sizes and pricing we can quote today, the upgrades that make them feel expensive (in the good way) and the campaigns where they really earn their postage. Everything here is a jumping-off point, too, since SOBO builds custom video mailers for brands in every industry, and the best ones usually start with an idea that isn’t on anybody’s spec sheet yet.

How a Video Brochure Works

Every video brochure starts as a printed piece, anywhere from business card size to a folder that’s basically a tablet, with a screen tucked inside. Open the cover and the video starts on its own, and most models include play, pause, skip and volume controls so viewers can rewatch the good part (or skip straight to it, we don’t judge). Full-color print wraps the entire piece, so the design gets them to open it and the screen gives them a reason to keep watching.

Each one comes with a rechargeable battery and a USB cable, so the tenth viewing looks just as good as the first, which comes in handy when your prospect walks it down the hall to show their boss. Every model in SOBO’s lineup is also FCC, Prop 65 and RoHS compliant, so your compliance team can relax.

Video Brochure vs. Video Mailer vs. Video Mailer Box

Search for any of these and you’ll see the terms tossed around like they’re interchangeable, mostly because they kind of are. Here’s the quick translation:

• Video brochure: the printed piece with the built-in screen. You’ll also hear it called a video screen brochure, an LCD video brochure or a video card.
• Video mailer: the same product sent as video direct mail. Same screen, same print, it just lands in a mailbox instead of getting handed out at a meeting or trade show.
• Video mailer box: presentation packaging that holds the video brochure for a proper unboxing. SOBO offers luxury video boxes as an upgrade on most sizes.

So if you’re comparing quotes on custom video mailers and custom video brochures, you’re shopping for the same thing. The real questions are how it reaches the recipient and whether it shows up in a box worth posting about.

Video Brochure Sizes and Pricing at a Glance

Here’s what’s on the menu right now, from a pocket-sized 2.4″ card all the way up to a 10.1″ screen in a folder. Treat it as a starting lineup rather than the full list, since SOBO can adjust sizes, layouts and packaging to fit whatever you’re building:

Prices are per piece at 100 units as of November 2026, include full-color printing and come with a one-time $66.66 setup per design. Since any video brochure price shifts with quantity, upgrades and component costs, think of these numbers as a ballpark and check with your SWAG Expert for a current quote. If you need fewer, every size is also available in short runs starting at 25 pieces at a higher per-piece price, which is perfect for piloting a campaign or wowing a small VIP list.

What Drives Video Brochure Cost

Screen size does most of the heavy lifting on video brochure cost, and at 100 pieces the 10.1″ runs about two and a half times the price of a 2.4″ card. Quantity comes next, since the per-piece price drops at every break, and the 2.4″ HD Video Card goes from $22.75 at 100 pieces to $17.75 at 1,000. Upgrades like foil, IPS screens and luxury boxes nudge the video mailer cost up, but they’re also the difference between a mailer that gets watched once and one that earns a permanent spot on someone’s desk.

Choosing the Right Video Brochure Size

Picking a screen is less about budget and more about the moment you’re creating and who’s going to be opening it.

Compact: 2.4″ Screens

The 2.4″ models are your go-to when you’re mailing a bigger list or need to make an impression fast. The HD Video Card works great for invitations, brand intros and quick product demos, while the Video Business Card is a business card that plays video, which makes it awfully hard to toss in a drawer. Both come with custom layout options, and if you’re comparing it to other high-tech cards, our guide to NFC business cards breaks down the tap-to-share route.

Mid-Size: 4.0″ to 5.0″ Screens

This is the sweet spot for launches and campaign mailers. The 4.3″ A5 card keeps the print and the video telling one story, the 4.0″ plays like a presentation deck that people actually open, and the 4.5″ unfolds into multiple panels when you’ve got a lot to show and don’t want to rush it. The 5.0″ gives you the biggest printed canvas of the bunch plus an optional IPS upgrade so it looks sharp from every angle, which makes it a natural fit for executive invites.

Showstopper: 7.0″ and 10.1″ Screens

When the guest list is short and the stakes are high, go big. The 7.0″ pairs a 1500mAh battery with an optional IPS screen for launches and luxury invites that need to fill the room, and the 10.1″ is the biggest screen in the lineup, with custom shapes and sizes on request for the clients who expect a moment.

Upgrades for Custom Video Brochures

A screen gets them to open it, but the finish is what makes it feel like it came from a brand that sweats the details. Mix and match from these, and since availability varies by size, just ask what works with yours:

• Foil stamping: gold or silver foil for the logo, the headline or anything else that deserves to shine.
• Embossing or debossing: raised or pressed detail they’ll feel before they ever press play.
• Color matching: your exact brand color on the print, so it looks right in hand.
• IPS screen: brighter, clearer viewing from any angle, available on the 5.0″, 7.0″ and 10.1″.
• Touch screen: tap-to-navigate control, available on the 4.0″ and 10.1″.
• Luxury video box: presentation packaging that turns a delivery into a full unboxing.

Put a premium video brochure inside a luxury box and you’ve got a VIP moment that fits right in with the corporate gifting experiences we build for clients who want people talking. If your idea isn’t on this list, bring it anyway, since that’s usually where the fun starts.

Video Brochure Marketing Ideas That Work in Any Industry

Physical marketing sticks around in a way a banner ad never will. In ASI’s 2026 Ad Impressions research, 85% of consumers said they remember the advertiser who gave them a promotional product, and a video brochure builds on that by putting a playing screen right in their hands. Here are a few places where video brochure marketing really pays off:

• Sales outreach to hard-to-reach accounts: send a short, personal video to the decision makers who never answer cold email. It pairs nicely with a full kit, like the custom kitted sales box we built for Mitsubishi Electric.
• Product launches: let the product demo itself before your sales team ever gets on a call.
• Executive and VIP invitations: a 5.0″ or 7.0″ invite with a personal welcome video makes the RSVP feel like a privilege instead of a chore.
• Client onboarding: welcome new accounts with a video from the team they’ll be working with, so the relationship starts with real faces instead of a PDF.
• Trade show follow-up: mail booth visitors a recap video so you’re the one they remember after hundreds of other conversations.
• Holiday and appreciation gifting: a thank-you video from leadership lands a lot harder than one more card in the stack.

These are starters, not rules, and the best campaigns usually mix a video mailer with other pieces that tell the same story. For more inspiration, take a look at our roundup of direct mail examples that brands are using right now.

How to Order Custom Video Mailers

Going from idea to mailbox is easier than it sounds, since SOBO handles the heavy lifting:

1. Pick your screen. Choose anything from the 2.4″ business card to the 10.1″ showstopper, or something custom, and we’ll help you match the size to the moment.
2. Send your artwork and video. Every panel is printable, so feel free to think big with the design.
3. Approve the mockup. SOBO designers create mockups for your approval before anything goes into production.
4. Hit play. Production runs an estimated 10 to 15 working days, and then it’s showtime.

Not sure which size feels right? We’ll send samples so you can hold one in your hands before committing to a run. If you’ve got a firm in-hands date, let us know up front so we can build the whole program around it.

Put Your Brand on Screen with SOBO

Inboxes are crowded, but it’s hard to ignore a mailer that starts playing the second it’s opened. Whether you go with a 2.4″ card for a big list, a 10.1″ showstopper for a handful of VIPs or something custom we dream up together, SOBO handles the design, the mockups and the production, so all you have to figure out is what you want to say.

If you’re searching for even more ways to surprise people, our list of unique promotional items is a good place to keep the ideas flowing. Tell us who you’re mailing and what you want them to see, and we’ll come back with options, samples and probably a few ideas you hadn’t thought of yet. Give us a shout.