Case Study: Sushi Maki

Sushi Maki, a Japanese restaurant chain, originally requested more embroidered polos for their wait-staff. We convinced them to go in another direction… One that was sure to create impact and let their customers know that they’re not your typical, serious sushi joint.

We went with t-shirt versions of the traditional kimono for the ladies and a ninja look for the men. We also included their slogan on the back neck, “put your maki where your mouth is.”

With customers now asking to purchase the shirts, we know our mission was accomplished.