The Art of Gifting: Top 5 Ways Gift Sets Can Elevate Your Brand

By Dean Schwartz (SWAG Master): If you’re sick of wasting money on gifts that don’t resonate with a wide audience, then gift sets are the right choice for you. Whether for holiday, new employee onboarding, customer appreciation, or a fun giveaway – we have options available to meet your goals and the recipients are guaranteed to love. Click here to jump to our favorite gift sets blog to view some options, or continue reading to learn why they’re so effective!

Top 5 Reasons Why Gift Sets Are Effective

1. Of course, gift sets often contain multiple items, increasing the number of touchpoints with the recipient and improving your chance to reinforce your brand’s presence in the recipient’s mind.
2. Selecting a single gift to send to a wide range of people can lead to missed connections and wasted spending. Gift sets allow you to show off multiple products or variations of services, which all but ensures it will resonate with a wide audience and every recipient can find something they like. It also demonstrates that your company understands diverse preferences and are ready to cater to people to all walks of life.
3. Perhaps the most important factor to marketers: gifts sets also allow for multiple branding opportunities, allowing for companies to mix and match different elements such as colors, logos, or messaging – which reinforces brand recall.
4. The perceived value of a gift set is often higher than a single item as well, even if the cost is similar, leading to the recipient feeling more appreciated and valued, which reflects positively on your brand.
5. Curated gift sets offer the opportunity to tell a story about your brand, your values, or a particular theme This helps create an emotional connection and fosters brand loyalty with the recipient.

Take advantage today by reaching out via the button at the bottom, or click below to view our presentation.

When one gift just won’t cut it, gift sets are the most effective option for your marketing team. With multiple touchpoints, diverse appeal, enhanced branding opportunities, and a higher perceived value, this versatile solution almost becomes a no-brainer. Hit the button below to begin creating meaningful connections today.