Mass Customization Case Study: YourBrella

By Dean Schwartz (SWAG Master): Everyone is different. As marketers, we recognize this and we are in constant pursuit of reaching those individuals to meet their needs. One of the most basic needs of any audience is self-expression. But how can you let your customers express their individuality while maximizing efficiency in your production process? The answer: mass customization.

Mass customization is a marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production. We love mass customization because it unleashes creativity and the possibilities are endless. There are so many products that offer personalization. Our case study will focus on a particularly unique product that you wouldn’t necessarily think to personalize, an umbrella. Meet YourBrella.

Mass Customization – YourBrella

YourBrella allows you to customize an umbrella that is completely unique to you.  How exactly do you customize an umbrella? There’s an app for that! Download the Yourbrella App from iTunes or Google Play store. Take a picture or upload an image from your library. Resize and move the image with your finger, and presto! Your image will be imprinted on the umbrella panels for a completely unique product. Check out this quick video to see the process in action.

Leverage this customization ability for your next promotion or campaign. This is the perfect item for golf events, anniversaries, real estate market promotions, healthcare industry, or corporate events. Choose from golf or folding style umbrellas. Reach your individual audience with these personalized umbrellas. Need some help? Give SOBO a call 888.752.0432 or email info@soboconcepts.com for assistance. SWAG with style!