Perspective on marketing to U.S. Hispanics
At SOBO Concepts, we work with all types of brands, but the Hispanic market is certainly a top specialty. We have a unique perspective: running the top online store Surropa.com, Continued……
Latest Posts
Sample work: Novecento
Novecento, “900” in Spanish, is an Argentine restaurant with four of its international locations in Miami. It’s a casual elegant European-style bistro combining spirit of two sister cities, Buenos Aires Continued……
Miller Lite
Miller Lite called on SOBO Concepts to create a unique self-liquidating premium for its 2010 World Cup promotion. A custom soccer jersey was the perfect fit. With subtle branding elements Continued……
Case Study: BAWLS Guarana
BAWLS Guarana, a high-caffeinated beverage, has a devoted group of loyal fans who were begging for BAWLS to create other branded products. Answering the call of its customers, BAWLS hired Continued……
David’s Café
By Dean Schwartz: This go-to spot for the best Cuban coffee and excellent food in Miami Beach called on SOBO Concepts to add style to the relaunch of David’s Café Continued……
Case Study: Julio Cesar Chavez ‘Campeones’ Restaurant
Julio Cesar Chavez Campeones is a one-of-a-kind themed restaurant in Mesa, Arizona, owned and inspired by the famous Mexican boxer and icon. SOBO was selected to create an apparel collection Continued……
Case Study: Latin Grammys
The Latin Grammys chose SOBO Concepts to create the official t-shirts for the 2009 Awards show. Their goal was to sell product that the event that not only looked cool, but Continued……
SOBO Concepts adds new destination to ANTIQUES ROADSHOW tour
We’re happy to announce that fans of Antiques Roadshow® have a new place to treasure-hunt – at SOBO store www.antiquesroadshowgear.com. Although the store was recently launched, it’s part of an Continued……
How to engage your Hispanic fans
Sharing this interesting blog post: How to engage your Hispanic fans, with some great points on this growing demographic. Just last week in an interview with the South Florida Business Journal, Continued……
Miller Lite World Cup jersey in action
This just in: “Ben Frias” spotted in grocery store! Our friends at Miller sent some photos of in-store promotions complete with Miller Lite’s World Cup jersey, created by SOBO Concepts, and the Continued……
